Performance Content Director

  • Full-time

Company Description

At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do. The Performics world features math whizzes, storytellers, strategists and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path. As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com.

Job Description

  • Join an agency network known for women in leadership roles!
  • We offer incredibly progressive flexible working options to everyone at all levels – let us fit in with YOUR lifestyle not the other way around
  • We’re proud of our global mobility program which is one of the best in industry – Access to working ANYWHERE in the world
  • Mental health & wellness and diversity & inclusion is something we actively encourage. Ask us more about our initiatives within this space

Our Performics agency are currently hiring for a Performance SEO Content Director to drive the SEO Content planning and strategy and deliver best-in-class owned media campaigns for some of Australia's most iconic brands! This is the perfect opportunity for an established SEO Manager to take a step up.

Working on one of the biggest financial services brands in Australia, will work closely with the paid media team to develop holistic search strategies to maximise the total search value. This is an opportunity to work on a large and prestigious client and advance knowledge due to customer data proposition and category - collaborating across Publicis led projects tied into content and brand marketing at a senior level.

Your depth of knowledge will be in technical SEO with strong capabilities in conversion rate optimisation, AB/Multivariate testing, HTML & CSS.

Working as part of an agile team with our customer, a typical day might involve:

  • Search driven content insights to generate product content briefs
  • SEO reporting and insights to drive SEO recommendations
  • Managing the creation of content marketing assets to drive SEO authority
  • Collaborating with client content, product, SEO and UX teams to ensure all internal activity is driving SEO value
  • Competitor research
  • Team management, project management and quality checking of team outputs
  • Regularly meeting with clients to develop a deep understanding of their business, update them on SEO performance, and agree on action plans.
  • Content marketing ideation, development and production management
  • Ownership of day to day client relationships, SEO optimisation and reporting processes
  • Assisting with strategic insights on what is happening in the client’s industry, with consumers, and competitors.

Qualifications

 

  • Ideally a minimum of five years’ proven experience of working within a fast-paced agency environment working with enterprise-level and medium sized clients
  • A strong understanding of areas like Technical SEO as well as Content Creation.
  • Experience across the following technology platforms: MajesticSEO, SearchMetrics, SEMRush, Google Analytics, Ahrefs, Search Consol
  • Strong capability of the workings of HTML and CSS
  • Understanding of JavaScript, Flash and HTML5.

Additional Information

What’s in it for you:

  • The opportunity to learn and thrive in a fun, inclusive, table tennis obsessed environment
  • Flexible working- work your way with us. Whether that’s different start and finish times, working from home or whatever suits you best!
  • The chance to work across some of the biggest and most interesting clients in Australia
  • International training opportunities and exchange programs on offer
  • Our Global Mobility Program offers opportunities for transfer to another agency within the Publicis Groupe, anywhere in the world!
  • Wellness initiatives from free yoga classes, office massages, healthy snacks and annual flu vaccinations.
  • The longer you’re with us, the more benefits on offer; from extra annual leave to anniversary rewards.
  • A warm welcome with a thorough induction that will have you feeling like you’ve been here forever.
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