Programmatic Specialist

  • Anson Rd, Singapore
  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Job Description

  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Partner with Analytics team on campaign measurement reporting and insights generation
  • Work with media partners to ensure accurate platform implementation
  • Troubleshoot issues on all pre-production and live campaigns
  • Oversee campaign QA process
  • Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

  • 1-2 years of integrated experience managing Search, Display, Video, Social
  • Keen interest on programmatic buying technologies including DSP, Ad Networks and Ad Exchanges, Ad Serving, 3rd party Measurement and Verification, Creative Platforms
  • Understanding of interactive media planning elements with traditional media understanding a plus
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Good communication skills both verbal and written
  • Strong project management skills
  • Motivated with good problem solving skills
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