Regional Digital Program Manager

  • Jalan Raja Chulan, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
  • Full-time

Company Description

Publicis Emil is a bespoke global agency within Publicis Groupe for Mercedes-Benz, the #1 premium automotive brand in the world to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science and CRM, to dealer communications.

Job Description

As Regional Digital Program Manager, you will be responsible for managing Data Management Platform operations hubbed in Malaysia, providing support for approx. 17 markets within the region, you will also be accountable for successful client relationship and overall scope delivery.

Responsibilities include:

  • Responsible for overall delivery setup and execution, people and financials management for the assigned services/project work streams in order to meet defined business outcomes with mid-sized, globally distributed teams
  • Manage relationships & status reporting within the organization, with clients & applicable third parties
  • Manage internal and external dependencies for the project or program, prioritize tasks and own alignment process with the client
  • Own DMP workstream and plan work in two-weeks sprints​, provide weekly status updates to the Regional client over a weekly call​
  • Lead preparations for client meetings/status calls, presentations, regular scope reviews and management summaries
  • Manage DMP Kanban board and monitor all actions by DMP Ops Team are captured here
  • Responsibility for status reporting, and proof of performance (liaison with PMO team to ensure billings and collections are undertaken)
  • Own scope and management of change requests etc. in collaboration with Key Account Director
  • Collaborate closely with DMP Market Adoption Lead, Data Strategist, DMP Delivery Manager to provide advice and support to local markets in performing and optimizing personalization strategies
  • Support Market Adoption Lead to document actual market maturity and DMP health check, needs and blockers, support market discussions and report back to the client in collaboration with Market Adoption Lead
  • Drive effective adoption of best practices, deployment of processes, methodologies and tools and drive continuous improvement on delivery engagements   
  • Actively request necessary training on any platform updates from Daimler Regional team/ Daimler HQ or directly from Salesforce (where required) ​
  • Work with Network Ops teams who will facilitate sharing opportunities and any relevant documentation ​
  • Organise Bi-Monthly DMP Market Info Sessions for all markets, liaise with other stakeholders for input but not manage other agencies content
  • Manage Quarterly DMP Review meetings as requested by client​
  • Ensure DMP stream information is shared around EMIL on a DMP established confluence page ​ and via Market Info Sessions
  • Manage workflow and overall Operating Model
    • Liaison with Personalisation Hub (platform operations) to ensure market requests are managed in a timely manner via JIRA.
    • Work with Personalisation Hub to resolve any project workflow issues
    • Manage relationship with team to connect them to the Emil network
    • Identify, recommend, develop any tools as appropriate
  • Manage ROS Hub Connections
    • Drive and optimise connections between various workstreams in ROS such as Data, OneWeb, Personalisation hub and Gobal personalisation team; this includes regular connects, meetings etc.
    • Identify opportunities / threats to the workflows and where we need to collaborate better, and communicating that to ROS Key Account Director and also global personalisation stream owner


  • Strong digital and data fluency
  • Over 4 years of experience as the lead project manager for full lifecycle delivery of services, projects or programs
  • Experience in a direct client facing role
  • Must be able to manage and influence stakeholders (internal/ client) while ensuring high levels of client satisfaction
  • Experience of delivering one or more fixed time, fixed price or SLA based managed services engagements 
  • Ability to challenge scope/ requirements and review non-technical deliverables such as user documentation, estimates, etc
  • Knowledge of 2 or more effort and cost estimation methodologies/ frameworks
  • Strong business communication and presentation skills
  • Ability to quickly gain trust of the client by demonstrating outstanding coordination capabilities as well as subject matter knowledge
  • Ability to work with a multitude of stakeholders/ experience with multi market stakeholder management (~ 17 markets in Asia, Middle East, Australia, South America)
  • Excellent organisational skills and proven track of global project management
  • Strong time management skills for self and for team responsibilities, ability to prioritize big amount of tasks based on global business need


Other Desired Qualifications

Experience in data-driven personalized 360’ customer marketing approach & journey development Understanding of overall connection between different marketing platforms: CMS, DMP, Onsite Targeting, DSP – experience with complex digital ecosystems Specific experience and a working knowledge of a DMP (Salesforce is a plus), Adobe Target, Adobe Experience Manager, Adobe Analytics platforms Team player and excellent collaborator – international experience is a plus! User experience with Confluence / JIRA / Microsoft Teams / Kanban

Additional Information

Ability to travel up to 20% of the time

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