Analista de Analitics, Insights, Modeling y Data
- A jornada completa
Descripción de la empresa
CTRL. ALT. EVOLVE.
Publicis Media es una agencia de medios dedicada a crear valor para nuestros clientes a través del manejo de medios tradicionales y digitales utilizando estrategias de inversión, inteligencia y análisis de la información, Big Data, tecnología, Performance marketing y contenido.
¿Qué amamos de trabajar en Publicis Media?
-Vivimos una relación directa entre el éxito de nuestros clientes y la calidad de nuestro talento.
-Formamos parte de la principal agencia de medios de América trabajando en contacto directo con clientes de talla global.
-Trabajamos en un ambiente de diversidad, inclusión, desarrollo y creatividad.
Aprovecha la oportunidad de desarrollar tu potencial dentro de nuestro grupo fortaleciendo tus habilidades y conviértete en el próximo #liongenious.
Descripción del empleo
- Deliver client and internal solutions through quantitative analysis in line with industry best practices
- Execute analytics projects in coordination with the analytic team lead and partners across the agency
- Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
- Contribute to innovation within digital marketing and analytics within the agency and industry
- Deliver various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production
- Analyze online marketing data to provide insights into performance of client marketing campaigns and identify opportunities for improvement
- Identify and evaluate new concepts and technologies; contribute in building business case and defining success metrics / milestones
Requisitos
- 1-2 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations
- Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
- Solid understanding in multivariate testing and statistical analysis
- Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
- Knowledge of SPSS, SAS, R, Python (or other statistical analysis and data mining packages)
- Knowledge of leading web analytics platforms such as Adobe Analytics and Google Analytics
- Knowledge of SQL preferred
- Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus
- Experience with business intelligence platforms such as QlikView or Tableau a plus
- Possession of excellent written, oral communication and presentation skills
- Detail oriented, quick learner and able to balance multiple tasks
- Partner with account teams on key accounts to develop key client and vertical specific insights using primary and secondary data
- Maintain good relationships with clients and business partners to support best-in-class data driven marketing strategies
- Participates independently in weekly / monthly client calls
Información adicional
Office located in Bosques de las Lomas