Network Lead
- Full-time
Company Description
Publicis Emil is a bespoke global agency within Publicis Groupe for Mercedes-Benz, the #1 premium automotive brand in the world to handle all marketing activity for Mercedes-Benz, from advertising to digital experience, to data science and CRM, to dealer communications.
Job Description
- Responsible for orchestrating the markets so they are able to implement toolkits/blueprints with excellence
- Leads and co-ordinates marketing campaigns and activities across all hubs/markets within a region to ensure strong agency performance across the region
- Responsible for deploying, monitoring and assessing the take up, usage and effectiveness of assets ensuring learning flows to and from the markets
- Partner with markets to set up the platform to monitor, report and improve on effectiveness of marketing per agreed KPI framework
- Liaises with local teams to build digital literacy and drive best practice adoption
- Compared to the Account team, the network lead is market facing and accountable for all “delivery” operations, also ensuring the right infrastructure is in place to drive Marketing Transformation
- Managing monthly proof of performance, invoicing, travel management, co-ordination of regional SOW tracking/offers
- Continuous improvement development and implementation including potential new collaboration tools
- Regional Budget Controlling – providing insight in to Agency Fee and Production actual costs vs. forecast to deliver transparency on regional commitments. Ensure markets are all compliant on tracking
- Regional cost steering - managing local Office Agencies to drive efficiency planning
- Timely co-ordination of all commercial processes (monthly proof of performance & invoicing, travel management, co-ordination of regional SOW tracking/offers) Monitor FTE status and optimisation
- Close Market Steering to drive adoption of regional approach across markets via co-ordination of weekly call per market, covering all steering topics
- Run weekly Sharing calls with all MALs to ensure clear communication of priorities and to promote share and reapply
- Run monthly deep dive calls with Japan/Korea
- Drive regular exchange with Region Europe/GSU to drive sharing & learning
- Development of sharing platforms with Client ROS – Kanban, Confluence and set up key reports/operational principles
- Lead Market Status Reporting to improve adoption/performance of new capabiltiies
- Co-ordination of Agency evaluation (PBR)and creation/monitoring of action plans
- Own regional training plan
Qualifications
- 10 - 12 years in marketing in an agency with significant experience in the digital spa
- A demonstrated powerful passion in managing regional market needs in terms of tactical and strategic requirements
- MUST HAVE experience in the automotive industry
- Previous experience in running global or regionally dispersed network teams
- Strong digital and data fluency, with proven capability in delivering integrated campaigns with excellence
- Strong collaborator and influencer - will need to work closely with global, regional and local multi-disciplinary teams as well as partner agencies
- International client experience required and open to extensive travel
- Financial acument
- Extensive marketing knowledge across media, including Mobile and Social
- An impressive, demonstrated ability to effectively grow existing client relationships
- An impressive track record of project management and performance management skills – you’re known for your ability to coach and develop talent, inspire and drive change, and bring varied groups together to collaborate
- Superb communication, presentation analytical and training skills – you’re articulate, concise, engaging and effective