Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

To deliver on and execute SEO activities designed to optimize and improve user experience across our clients' owned platforms. Ensuring all of your work drives performance across relevant discovery engines.  You will be working in a close-knit team responsible for delivering high-quality work for several reputable and successful brands.  
 
Reporting into the SEO Lead, you will be driving force behind SEO execution, taking responsibility for delivering high quality work to agreed deadlines, owning the delivery of client reporting, and ensuring that you are proactive in developing your insight and research skills. 
 

Job responsibilities: 

1) Account Management: 

-Develops, manages, and monitors client investment for assigned accounts.
-Leads a team of SEO Strategists and operates as senior leader on accounts.
-Introduces Process Development Input, QA and Best Practices Input.
-Ensures client renewals and maintenance/growth of Performics revenue.
-Owns client KPI forecasting process and updates for forecasted results.
-Trains and grows leadership, technical, and management skills of direct reports. 
-Supports departmental financial reporting, billing, collections as needed. 
-Evaluates performance of direct reports/team. 
-Develops internal processes for growth of team.
-Supports with New business pitches/RFP as necessary. 

2) Client Leadership:
 
-Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts.
-Manages team resources and effectively delegates appropriate responsibilities.
-Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions.
-Prioritizes/refreshes initiatives, projects, and milestones to relentlessly pursue KPIs.
-Ability to methodically forecast client results (KPIs) at engagement start and for renewal. 
-Manages strategy development and execution for complex marketing disciplines, such as SEO, conversion optimization, landing page testing, content marketing, forecasting, content investing effectiveness, consumer profiling, customer profitability analysis (lifetime value), and ROI measurement.
-Leverages syndicated digital research (e.g. Euromonitor, ComScore & Hitwise) to benchmark trends and/or manage expectations of forecasted trends. 

3) Technical & On-Site: 

-To carry out advanced and detailed keyword research to identify the most effective and targeted key phrases for each client’s SEO campaigns.
-To produce detailed site technical audits, identify attention areas and provide recommendations to clients on how to fix any site structural issues that might affect SEO rankings.
-Use a variety of analytical tools to assess competitor market place activity and profiles, establishing client share of voice and to spot opportunity for growth and/or promotion. 
-Possess a deep understanding of search marketing and what factors may influence client websites, search profiles and performance, and to be able to apply this knowledge to gain best result.
-To carry out objective testing of tools, resources and techniques. 
-Feeding into the SEO strategy with recommendations to improve performance and operational efficiency.
-Understanding client’s products and services, and feeding into client search marketing campaign and objectives.  
-Undertaking technical off-site analysis of client's and competitor websites, developing strategy, documentation and top-level reports.  
-Defining best practice strategy & methodology (on-site and off-site); ensuring this is applied to all client campaigns.
-Proactively seek additional training and continuing professional development in order to stay up to date with industry developments, algorithm updates and process changes.
-To be proactive in proposing new SEO campaign ideas. 
 
4) Reporting: 

-To produce detailed technical SEO reports for existing and potential customers, and to present these to the key stakeholders.
-To use a variety of proprietary and 3rd party reporting tools, compile reports and draw insight from client specific, sector specific and industry data.
-To ensure all reports produced are written to a high quality and adhere to Performics’ brand guidelines. 

5) Communication:

-To be able to manage upwards appropriately ensuring you have all the information you require to complete tasks, request help and training where necessary and proactively manage deadlines and any workload issues with your manager.
-To provide appropriate communication, consultation, and regular updates to clients and external agencies as and when required, in a language that is easily understood.
-To work proactively with the team to improve working practices where possible.
-To communicate effectively with other team members and provide feedback where necessary.
-To contribute to meetings, whether with clients or internal teams. 
-To develop and share knowledge and best practices internally, and externally where appropriate.
-To liaise with third party providers on behalf of Performics and our clients. 

Professional Competencies: 

-Ensure your knowledge of the search engine marketing industry is kept up to date and relevant by networking / researching / reading blogs and news sources.
-Outstanding ability to think creatively, strategically and identify and resolve problems.
-Ability to foster strong client relationships at various levels.
-Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. 
-Ability to clearly and effectively articulate thoughts and points.
-High levels of integrity, autonomy, and self-motivation.
-Excellent analytical, organizational, project management and time management skills.
-Adhere to best practice SEO at all times

Required skills and experience:

-4+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) and have an understanding of the disciplines.
-Experience working with popular keyword tools (SEMrush, BrightEdge, Keyword Planner, etc.)
-Experience working with a variety of CMS’s and building/administering content in multiple environments.
-Knowledge of HTML/CSS and website administration.
-High-level proficiency in MS Excel, PowerPoint, and Word.
-Experience with website analysis using a variety of analytics tools including Google Analytics and Omniture.
-Knowledge of PPC programs and optimizing data gathered from both organic and paid sources.