Supervisor, Media Strategy

  • Full-time

Company Description

WHY YOU WANT TO WORK AT CONNECT AT PUBLICIS MEDIA

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line:  we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Connect at Publicis Media, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Connect at Publicis Media is built to celebrate and develop YOUR ideas.

Job Description

POSITION SUMMARY

The Strategy Supervisor’s primary role is to develop targeted, integrated media plans, manage relationships with partner agencies, and maintain media schedules and media budgets for the client.

SPECIFIC RESPONSIBILITIES

• Work with team to create media plans that integrate appropriate media channels: Video, Digital, Content, Social, and Emerging Technologies
• Leads the development, presents and executes omnichannel strategic media recommendations based on a clear understanding of client objectives (in conjunction with AMD)
• Analyze the various media alternatives and make recommendations as to how to best allocate the advertising budget – budgeting knowledge very important
• Clearly identifies key media deliverables in terms of accountability and performance
• Maintains an in-depth knowledge of client businesses, both from a current situation perspective, as well as a historical perspective
• Is able to speak to all elements of the media plan intelligently with clients and integrated agency partners (from partners to tactical elements)
• Deep breadth of knowledge across channels in media ecosystem and understanding of social/search/precision tactical media planning/buying
• Has worked with analytics teams to develop learnings and insights
• Ability to create + execute custom programs (work closely with Content team)
• Stay on top of current media industry trends and new technology
• Manage and mentor Strategy Associate(s) on career development
• Interact/communicate frequently with clients (meetings, written, presentations)
• Attend weekly status meetings, present recommendations and manage follow up of items discussed
• Aptitude for being able to balance and track and reconcile budgets across different brands
• Maintain communication/integration with multiple agency partners (creative, account, media investment, analytics, ad operations)
• Work with media vendors to develop and execute integrated partnerships
• Maintain knowledge of the client’s business (products, target audience, sales prospects, sales trends, competition)
• Manage workloads and projects
• Execute and Steward Campaigns
• Work with clients to determine objectives and success metrics of campaigns
• Work with team and media partners to develop multimedia strategies
• Execute campaigns on a timely basis and prepare campaign summary charts and analyses
• Develop and manage media budgets by campaign
• Oversee and troubleshoot billing and budget accuracy
• Analyze/Evaluate sponsorship opportunities
• Demonstrates strong command of Media Research resources, capabilities and limitations
• Establishes strong client/integrated agency, sales, and vendor relationships
• Inspires creativity and pro-activity of media staff

Qualifications

REQUIRED SKILLS

• Education: Four-year college degree, preferably in marketing, advertising or communications or equivalent work experience is required
• 3+ years’ experience in Media Strategy/Investment
• Understanding of basic media skills (concepts, terminology, tools etc.)
• Accountability and leadership skills
• Experience with Client Interaction
• Ambitious self-starter willing to learn
• Must be a team player
• Ability to multi-task, well organized and detail oriented
• Proficiency in Microsoft Office
• Analytical thinking skills
• Strong communication and writing skills
• Proficient writing, verbal and mathematical skills
• Knowledge or exposure to various media channels: Prisma, MediaTools, ComScore, plus any others you might have

Additional Information

All your information will be kept confidential according to EEO guidelines.

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