VP/GMD, PM
- Full-time
Company Description
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe. Demand Performance. To learn more, visit https://www.performics.com.
Job Description
Overview:
The Vice President, Group Media Director (VP/GMD) is responsible for leading the execution team for a portfolio of client’s performance media accounts towards stated client and company objectives. The VP/GMD is responsible for overseeing the growth, management, retention and satisfaction of cross channel media delivery for their portfolio of clients. The VP/GMD will manage and direct Performance Media teams, including Group Media Directors, Media Directors, Media Managers, and Associate Media Managers and will report to a VP, Performance Media.
The VP/GMD will lead cross-team initiatives in collaboration with Group Account/Content Directors. The VP/GMD holds team accountable for the implementation of cross media execution and ensures seamless delivery of best practice and processes. Proven account management and team leadership experience is essential, along with experience in online marketing and digital media.
Role Objectives:
Account Management
Holds team members accountable for strategic insights, thought leadership and operational excellence on all assigned accounts
Develops, manages, and monitors client service delivery executions of the assigned accounts
Oversees process development and execution management
Assures quality control of all media planning and implementation
Enforces Best Practices
Prepares and presents annual financial plans and human resources plans
Client Leadership
Implements Participation Planning Process for the assigned accounts and holistic media planning across all digital disciplines- paid search, display, social, mobile, video and affiliate
Coordinates efforts across different digital media channels to drive optimized recommendations
Continuously evaluate and improve upon all digital media opportunities
Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
Participates in building and evolving the PM practice, vision and areas of expertise
Team Leadership & Development
Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Conducts performance reviews and career path plans for direct reports
Provide training in cross media planning to their direct reports and fellow teams
Process Improvement
Facilitates the development and documentation of best practices for improving operational efficiencies within the team and the group
Cross-Selling
Understands and explains the features and benefits of all Performics’ products and services
Support Client Solution with cross sells of products and services to grow Performics’ share of marketing spend
Exceeds semi-annual and annual revenue targets
Supports business development sales in selling solutions as appropriate
Minimum Qualifications:
Bachelor’s degree in business, marketing, or advertising preferred
Successfully worked in a Group Director or equivalent role in the digital media space for a minimum of 1-2 years
8-10 years of account management experience in online advertising, direct marketing, or e-commerce; client and agency experience preferred
4-6 years of demonstrated success in managing and leading people
4-6 years of digital marketing preferred with desirable focus on search engines, display and/or social media
Demonstrated understanding of online marketing principles
High competency level in MS Office with specific strengths in Excel and PowerPoint
Able to work independently and balance multiple tasks
Qualifications
Minimum Qualifications:
Bachelor’s degree in business, marketing, or advertising preferred
Successfully worked in a Group Director or equivalent role in the digital media space for a minimum of 1-2 years
8-10 years of account management experience in online advertising, direct marketing, or e-commerce; client and agency experience preferred
4-6 years of demonstrated success in managing and leading people
4-6 years of digital marketing preferred with desirable focus on search engines, display and/or social media
Demonstrated understanding of online marketing principles
High competency level in MS Office with specific strengths in Excel and PowerPoint
Able to work independently and balance multiple tasks
Additional Information
All your information will be kept confidential according to EEO guidelines.