Analyst, Paid Search / Commerce

  • 35 W Wacker Dr, Chicago, IL 60601, USA
  • Full-time

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.

Job Description

The Search Analyst is responsible for monitoring and maintaining media campaign development and activation on search channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage search media in the decision path. 

  • Gather research necessary to build a new campaign
  • Assist the manager in gathering necessary data for plan development
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Primary party responsible for trafficking approved plan
  • Monitor and maintain campaign budgets, pacing and bid adjustments
  • Active monitoring and management of performance and competitive landscape
  • Monitor and optimize paid search performance to meet business objectives
  • Develop optimization recommendations
  • Utilize bid management tools as well as Google, Bing and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
  • Implementation of optimizations and/or testing plans
  • Pulling and analyzing data to inform campaign reporting and helping to build insights
  • Responsible for granular maintenance of monthly billing cycle
  • Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
  • Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends
  • Work closely with manager to establish priorities and manage workload
  • Timely delivery of all work
  • Stay informed on search industry trends and new tools and ad formats
  • Successful completion of training programs and requisite certifications

Qualifications

• Bachelor's degree
• Relevant professional or Internship experience
• Strong quantitative skills, including analytical abilities and math proficiency
• Solid verbal and written communication skills
• Demonstrated critical thinking and problem solving skills
• Ability to work within a team, handle multiple assignments and meet tight deadlines
• Detail oriented
• Demonstrable organizational skills
• Proficiency at MS Suite: Excel, Word, PowerPoint

Additional Information

All your information will be kept confidential according to EEO guidelines.

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