Manager - Data & Analysis

  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

 

Job Description

Role Responsibility:

As a Manager, you will drive strategic marketing growth for clients and inspire a team of analysts and senior analysts. You will work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy. CRM expertise is a must for this position.

Main tasks/Competencies:

  • Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI.
     
  • Building effective marketing strategies with other internal partners to optimize client budgets and programs.
     
  • Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career.
     
  • Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurements.
     
  • Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
     
  • Fostering creative thinking around how we use data, and could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Qualifications

  • 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or Ad-tech company.
     
  • Experience managing a team.
     
  • Strong analytical, critical thinking, and problem solving skills.
     
  • Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
     
  • Knowledge of digital data technologies (CRM, DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
     
  •  A four-year college degree; advanced degree is a plus.
     
  • Passion for online advertising and emerging trends in the digital landscape.
     
  • The ability to thrive in a fast-paced and deadline-driven environment.
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