Community Manager

  • Full-time

Company Description

MRY is a dynamic creative agency that unlocks cultural relevance to create ideas that uniquely captivate and compel. Our approach is rooted in behavior science which gives us a deep understanding of the human experience. Our ideas are designed to be channel-proof, so that they are not bound by media, but come to life with contextual reference.

Part of Publicis Groupe, MRY is headquartered in New York and works with some of the world's leading brands. We offer a full spectrum of services to make sure our big ideas meet all the needs of our clients.
 

Job Description

Our team members constantly have an ear to the ground to uncover popular memes, cultural trends, social vernacular, and consumer needs both within and outside of our brands’ online communities. They are not only in tune with what’s happening online, but also offline. From mainstream music festivals to secret suppers and hot album releases to sneaker drops, our team members have a pulse on pop culture and in-depth knowledge about what’s hot and what’s not. 
 

We are seeking a Community Manager for this role in particular who is excited by the opportunity to work collaboratively day in and day out with a team of MRY Strategists and Creatives as well as directly with our clients to create and launch content that taps into culture and engages the audience in real time. 
 

Major Tasks, Responsibilities and Key Accountabilities
•    Sits on-site at client in Northern NJ (roughly 45 min from Manhattan by car) three days per week as needed and actively collaborates with a cross-functional team (strategy, creative) to develop and sell in creative ideas for our brands; the remaining two days per week will be spent at MRY offices in NYC
•    Seeks opportunities every day for our brands to break through online culture, from under-the-radar events to on-the-rise cultural happenings
•    Mines for community opportunities and high-impact (influencer, brand, etc.) interactions
•    Uses secondary research methods to gain a deep understanding of the culture, sub-cultures, and consumer behaviors that are the driving forces behind both large and small trends or cultural moments
•    Turns analytical findings and strategic insights into brand-relevant creative ideas that can be executed in ways that make an impression on high-value audiences
•    Works with Account and Strategy to make strategic decisions around whether or not to move forward with a real-time opportunity based upon the brand positioning, existing social strategy and guidelines, as well as the potential risks
•    While this person may not be responsible for the final execution of content, they will work closely with the creative team, jumping in to help write copy or providing creative direction as needed
•    Helps to operationalize how MRY identifies pop cultural moments and key consumer trends to gain greater efficiencies and sell in processes to new brands

Qualifications

•    Ability to bring a brand’s voice to life in multiple tones and across multiple social channels daily
•    Out-of-the-box thinking
•    Strong verbal presentation skills and the ability to sell in ideas to clients
•    Experience managing online communities and responding to fans on behalf of a company, organization, or a celebrity talent
•    A Bachelors’ degree or Portfolio School degree in Sociology, Anthropology, Journalism, Advertising, Creative Writing, or similar is preferred
•    Has basic knowledge of social channels and SMMS tools to uncover key conversational themes and creative ideas
•    Bachelor’s Degree from an accredited university
Years of Relevant Experience
•    1-2 years of professional experience working in a creative (art direction, copywriter, content creator/producer) or strategy (social, content, customer experience) role 

Additional Information

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