Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.

The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments.  This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.

This position requires a highly motivated, technically savvy, detail oriented, and entrepreneurial person to lead the day-to-day management of the paid social end of Precision. This individual will develop/deliver/inspire Zenith’s vision of Live ROI and our audience first approach as a mantra and help champion that spirit to their team, while positioning Zenith as an interactive strategy leader.

Responsibilities:

• Design strategies for leveraging paid media on social networks including but not limited to Facebook & Twitter to deliver against brand objectives 
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results 
• Develop points of view on new technologies, trends and opportunities in the social media marketplace

• Minimum of 5+ years working with Facebook & Twitter ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools
• Minimum of 8+ years of working in digital media and marketing
• Experience in applying social marketing to drive strict KPI’s against brand-building & direct response initiatives
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
• Understanding of best practices for leveraging social media for brand communication
• Must possess strong leadership skills and be comfortable presenting ideas to senior client management
• Comprehensive knowledge of best practices for managing and optimizing API/self-serve buys on Facebook and Twitter
• Understanding of the Facebook PMD landscape and deep experience with at least one Ads PMD-certified technology
• Strong interpersonal and teamwork abilities
• Collaborative approach/attitude
• Excellent written and verbal communication skills
• Ability to prioritize and organize issues/projects 
• Excellent understanding of digital fundamentals and research

All your information will be kept confidential according to EEO guidelines.