About Publicis Imagine: “If you can dream it, you can do it”- Walt Disney Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.

We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine. Dreaming. Doing.

Associate Director, Data and Platform Solutions

The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts.

They provide Data leadership within Zenith by applying expertise in how audience data can help impact a client’s business. Works with media planning teams to translate the client goals and objectives into actionable data applications through the DMP relationship. Audience data can help make smarter media decisions and this position is geared to helping facilitate the integration of this process into a media team.

This position requires a highly motivated, technical savvy, analytic thinking, and entrepreneurial person to lead the day to day teams in how to best use data and ad tech to drive client goals.

Responsibilities:

Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media

Guide and drive use of audience data to impact media strategies for client account(s) based on overall

Associate Director, Data and Platform Solutions

Experience leveraging audience data to make strategic investment and communication decisions

Preferred working knowledge of third party Internet marketing research:com Score Media Metrix, Nielsen NetView, @Plan, NetRatings, and others 

Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

Experience analyzing data and market research

Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Strong leadership, guiding cross functional staff

Able to work autonomously or with minimal direction

Must be a self-starter, with strong planning and organizational skills

Strong time-management and organizational skills

Strong communication and negotiation skills

Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors

Experience managing multiple, competing priorities, duties and/or projects

Requirements: 6 -8 years

Digital planning or ad technology experience, preferably from a technology company or media agency or trading desk background

Strong background in interactive work: DSPs, DMPs, third party audience data, OLV cross screen, data and analytics, etc... 

Experience with campaign management/ad serving technology (i.e. Double Click DART, Atlas DMT, Rich Media Partners)

Objectives

Manage day to day relationship with DMP (Data Management Platform)

Manage day to day client relationships focused on data

Act as resource to demonstrate agency knowledge of digital strategies

Build and maintain relationships with data and technology vendors and internal agency counterparts

Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs,

RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).

Prepare data strategy presentation and drive integration in media plan focused on audience details

Integrate with the Media Planning team to make data management a central tool for smarter planning

Lead weekly media meetings with clients/internal teams and providing insight into audience insights and results

Lead client presentations

Build and maintain relationships with audience data partners and internal agency counterparts

Understand and adopt new trends and/or processes in Interactive Media for clients and for Zenith

Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups

Maintaining knowledge of current DMP/Programmatic media trends and provide training to Zenith employees when necessary. 

Provide thought leadership driving innovation to achieve client needs

Staying apprised of new and emerging technology, creative and programming applications for potential use for clients.

Accurate and timely reporting of billable and non-billable time

Other responsibilities, as assigned

All your information will be kept confidential according to EEO guidelines.