Supervisor
- Full-time
Company Description
About Publicis Imagine:
“If you can dream it, you can do it” Walt Disney
Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+.
We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.
We also too believe that if you can dream it, you can do it.
We are Publicis Imagine.
Dreaming. Doing.
Job Description
Overview:
The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts.
The Supervisor, Data and Platform Solutions will be responsible to applying expertise in how audience data and technology can help impact a client’s business through better marketing decisions. Act as day to day lead engaging with media planning teams to translate the client goals and objectives into actionable data applications through the DMP relationship.
Audience data can help make smarter media decisions and this position is geared to helping facilitate the integration of this process into a media team. This will include media oversight and involvement of clients DMP, DSP/Programmatic Strategy, MTA, and DCO/Data drive creative.
This highly motivated, detail - oriented individual works with clients and internal stakeholders to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value out of client partnerships.
Major Tasks, Responsibilities and Key Accountabilities
Guide and drive use of audience data to impact media strategies for client account(s) based on overall
Qualifications
Qualifications:
B.S. or MBA, preferably in Marketing, Advertising, or Data Science
5 -8+ years in digital media, ad technology, or account planning, with
special emphasis on planning and creating insights related to consumer segments
3+ years with increasing responsibility within an agency or media company
1+ years of people managing experience
Supervisor, Data and Platform Solutions
Data and Programmatic Marketing subject knowledge
Understanding of campaign management/ad serving technology (i.e. Double Click DART, Atlas)
Working knowledge DSPs, third party audience data
Understanding of digital advertising landscape from either media planning or sales planner perspective
Experience with rich media and data driven creative
Experience analyzing data and market research
Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
Excellent interpersonal, verbal, written communication, and presentation skills
Experience managing multiple, competing priorities, duties and/or projects
Additional Information
Manage day to day relationship with DMP (Data Management Platform)
Manage day to day client relationships focused on data
Act as resource to demonstrate agency knowledge of digital strategies
Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs,
RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
Prepare data strategy presentation and drive integration in media plan focused on audience details
Integrate with the Media Planning team to make data management a central tool for smarter planning
Lead weekly media meetings with clients/internal teams and providing insight into audience insights and results
Lead client presentations
Build and maintain relationships with audience data partners and internal agency counterparts
Understand and adopt new trends and/or processes in Interactive Media for clients and the agency
Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
Maintaining knowledge of current DMP/Programmatic media trends and provide training to employees when necessary.
Provide thought leadership driving innovation to achieve client needs
Staying apprised of new and emerging technology, creative and programming applications for potential use for clients.
Accurate and timely reporting of billable and non-billable time
Other responsibilities, as assigned
All your information will be kept confidential according to EEO guidelines.