Supervisor

  • Full-time

Company Description

About Publicis Imagine:
“If you can dream it, you can do it” Walt Disney 

Publicis Imagine, a division of Publicis Media, is the newly assigned media agency for Disney+, Disney Parks, Experiences and Resorts as well as ESPN/ ESPN+. 
We are a bespoke agency created solely for Disney, made of the best talent within the Groupe as well as within the industry, with a sole focus of leading the change and driving businesses into the future.

We also too believe that if you can dream it, you can do it.

We are Publicis Imagine.

Dreaming. Doing.

Job Description

Overview: 

The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. 
The  Supervisor,  Data  and  Platform  Solutions will  be  responsible  to  applying  expertise  in  how  audience  data  and technology can help impact a client’s business through better marketing decisions. Act as day to day lead engaging with media planning teams to translate the client goals and objectives into actionable data applications through the DMP  relationship.  

Audience  data  can  help  make  smarter  media  decisions  and  this  position  is  geared  to helping facilitate the integration of this process into a media team. This will include media oversight and involvement of clients DMP, DSP/Programmatic Strategy, MTA, and DCO/Data drive creative.

This highly motivated, detail - oriented individual works with clients and internal stakeholders to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value out of client partnerships. 


Major Tasks, Responsibilities and Key Accountabilities

Guide and drive use of audience data to impact media strategies for client account(s) based on overall 

 

Qualifications

Qualifications:

B.S. or MBA, preferably in Marketing, Advertising, or Data Science

5 -8+ years in digital media, ad technology, or account planning, with 
special emphasis on planning and creating insights related to consumer segments

3+ years with increasing responsibility within an agency or media company

1+ years of people managing experience

Supervisor, Data and Platform Solutions

Data and Programmatic Marketing subject knowledge

Understanding of campaign management/ad serving technology (i.e. Double Click DART, Atlas) 

Working knowledge  DSPs, third party audience data

Understanding of digital advertising landscape from either media planning or sales planner perspective

Experience with rich media and data driven creative

Experience analyzing data and market research 

Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Excellent interpersonal, verbal, written communication, and presentation skills

Experience managing multiple, competing priorities, duties and/or projects
 

Additional Information

Manage day to day relationship with DMP (Data Management Platform)

Manage day to day client relationships focused on data

Act as resource to demonstrate agency knowledge of digital strategies

Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, 
RFPs, plans, agreements, client memos, and correspondence from within and outside the agency). 

Prepare data strategy presentation and drive integration in media plan focused on audience details

Integrate with the Media Planning team to make data management a central tool for smarter planning

Lead weekly media meetings with clients/internal teams and providing insight into audience insights and results

Lead client presentations                                                                             

Build and maintain relationships with audience data partners and internal agency counterparts

Understand and adopt new trends and/or processes in Interactive Media for clients and the agency

Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups

Maintaining knowledge of current DMP/Programmatic media trends and provide training to employees when necessary. 

Provide thought leadership driving innovation to achieve client needs

Staying apprised of new and emerging technology, creative and programming applications for potential use for clients.

Accurate and timely reporting of billable and non-billable time

Other responsibilities, as assigned

All your information will be kept confidential according to EEO guidelines.

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