Associate Director, Investment

  • 375 Hudson St, New York, NY 10014, USA
  • Full-time

Company Description

About Zenith:

We are the ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients’ businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe. We have over 6,000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimization and data & analytics.

Job Description

The Associate Director, Investment, is responsible for cultivating team, client and marketplace relationships and ensuring effective investment allocation across digital, print, and OOH media channels, in service of a fast-paced luxury goods client.

 

Responsibilities:

  • Drive the strategic agenda as it relates to investment across digital, social, print, OOH, custom content programs, and emerging media channels.

  • Leverage marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage.

  • Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.

  • Establish brand best practices and guide strategic buyers to execute best in class campaigns.  

  • Continuously pursue new vendors/partners to assess benefit, value, and applicability; issue Partner POVs.

  • Attend all client media briefings and actively contribute to the development of media strategies; partner with strategy team on tactical presentations, recommendations, and budget allocations.

  • Attend all media plan presentations and oversee the execution of the media buy; ensure seamless execution against stated objectives, within budget and timing parameters.

  • Oversee positioning, make goods, and added value. 

  • Lead optimization efforts for digital campaigns; troubleshoot ad delivery and ad performance.

  • Partner with Analytics on weekly reporting and pacing reports; deliver and present Post Campaign Analyses with clear recommendations for future campaign optimizations.

  • Oversee site invoices and media reconciliations; ensure accurate and timely vendor payment.

  • Motivate and manage investment team across digital, social, print, and OOH. 

  • Deliver results to build the client relationship and grow the client’s business.

Qualifications

  • 8+ years’ media agency experience.

  • Experience across both digital and print investment required.

  • Cross-channel planning experience a plus; Fashion/Luxury experience preferred.

  • Strong digital background inclusive of DSPs, DMPs, Mobile, OLV, data and analytics, etc.

  • Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA)

  • Strong experience with the billing and reconciliation process.

  • Proven ability to foster strong cross-functional teamwork, driving results across an organization.

  • Track record of building successful client relationships.

  • Demonstrated ability to think strategically.

  • Strong presentation, written and verbal communication skills.

  • Must be a self-starter who works well in a fast-paced, team-oriented environment.

Additional Information

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