Performance Content Coordinator

  • Full-time

Company Description

At Performics, we bring together the best and the brightest of the digital realm to decipher data, uncover stories, and understand why consumers do what they do. The Performics world features math whizzes, storytellers, strategists and creators, and is a place you can grow professionally, take advantage of bespoke training opportunities and cultivate your own career path. As the original performance marketing agency, we convert consumer intent into revenue for the world’s most admired brands. Across a global network operating in 57 countries worldwide, we create connected and personalized digital experiences across paid, earned and owned media. RECMA recognized Performics as one of their Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visitwww.performics.com.

Job Description

ROLE PURPOSE

The purpose of the Performance Content Coordinator is to  deliver on and execute the Performance Content team’s workload. This includes the creation of optimised copy to drive SEO results, the creation of content to be used in Digital PR activity as well as fundamental technical SEO and Conversion Rate Optimisation activity.

The Performance Content Coordinator will be a driving force behind User Experience and Content Marketing deliverables, taking responsibility for delivering high quality work to agreed deadlines, owning the delivery of weekly and monthly client reporting and ensuring that they are proactive in developing insight and research skills.

KEY OUTPUTS

  • Develop a high-level technical knowledge across SEO and CRO including the ability to execute all aspects of on-site and off-site SEO, with close support from the UX Executive.
  • Delivery of consistently high quality outputs including technical audits, landing page optimisations, CRO tests, presentations, proposals, reports.
  • Product content and SEO copy creation, including keyword research, meta content creation and on-page content creation and optimisation
  • Develop an understanding of the role SEO, Content & User Experience plays in forming strong foundations to ensure wider marketing activity can meet business objectives and digital KPIs.
  • Utilising industry reporting, analysis and insight tools, such as Searchmetrics, Majestic SEO, Brightedge, Optimizely etc.
  • Prospecting of key publications to work with on large-scale content marketing campaigns

Qualifications

SKILLS AND EXPERIENCE

  • Preferably a University Degree or higher education qualifications which demonstrate the ability to research, write and analyse data
  • Experience across the following platforms:  Microsoft Office including  Word, PowerPoint, Excel

BEHAVIOURS

  • An inquisitive mind who keeps up to date with all content industry developments and client relevant brand campaigns
  • Proactively problem solves and is confident in brainstorming new ideas with the wider team
  • Strong communication skills with an ability to speak with customers, internal teams and publishers
  • Attention to detail that is second to none
  • Deadline driven and is able to upwards manage the wider team to ensure key deliverables are hit
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