Manager, Research & Insights
- 35 W Wacker Dr, Chicago, IL 60601, USA
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.
The Manager role works closely with creative teams, media teams, and clients to drive media, brand, and business solutions across a large CPG client. This position is an exciting opportunity to develop impactful business results through data mining, measurement, and audience exploration.
The Manager helps measure the impact advertising has on consumers from a brand and ROI perspective using syndicated data, primary data, and client business data. The Manager uses research, data, and analytic techniques to answer key client business questions, develop advanced ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implements best practices around research, analytics and campaign measurement.
Additionally, the Manager drives rich emotional and behavioral audience understanding, and connects the audience’s needs to the overall marketing strategy and objectives. The manager has a strong ability to build and distill knowledge, seamlessly executes innovative research projects, and suggests ways to apply those learnings to drive business value.
Primary Job Responsibilities:
§ Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results
§ Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
§ Build measurement frameworks that capture campaign performance, evaluating behavior/brand impact, and ROI
§ Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals and portfolio learning agenda
§ Communicate opportunities, learnings and recommendations with authority and credibility
§ Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences
§ Work in partner with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
· 3-5 years in media / marketing research, data analysis, or analytics
· Bachelor’s degree in advertising, business, engineering, statistics, marketing, or similar discipline
· Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
· Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
· Excellent computer skills; PowerPoint and advanced Excel
Ability to work independently and manage time efficiently
All your information will be kept confidential according to EEO guidelines.