Associate Media Director
- 384 Northyards Blvd NW, Atlanta, GA 30313, USA
Publicis Media UNIT3C is the Atlanta- based social media center of excellence, specializing in connecting brands to consumers in real-time. UNIT3C represents a trifecta of capabilities: channel (media), cognition (analytics) and creation (creative), all working together to drive holistic social marketing solutions. Founded in 2017, UNIT3C has steadily grown to 50+ employees, servicing a wide variety of clients across key verticals: Health, QSR, Travel, Automotive and Retail. In 2018, UNIT3C was part of the Publicis Media win of Social Media Agency of the Year by MediaPost.
The Associate Media Director will be responsible for helping to develop innovative social strategies to meet and exceed client business objectives and leading tactical execution and optimization of social programs. The AMD will lead the overall buying direction of the team and internal processes.
Participate in the overarching media strategy for social media
Oversee all media buying, optimization and billing for your designated team
Service multiple clients across key verticals: QSR, CPG and Retail
Work across Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, and other emerging social media platforms to oversee the design, build and management of campaigns through Moxie ads platform.
Vet and negotiate partner contracts related to multiple clients.
Gauge team objectives, challenges and needs by performing regular assessment.
Maintain a comprehensive understanding of client’s media budgets and program elements – can easily answer questions pertaining to status of account (stage of plan, buys, current workflows, and client billings).
Apply solid understanding of audience profiling techniques, media consumption habits and competitive analysis. Seek innovation solutions and POV’s.
Work across internal channels (Strategy, Creative and Intelligence teams) on plan including ad development and selection.
Opportunity to participate in new business pitches across verticals.
Work in alignment with Media Directors to ensure growth standards are met and operating margins are maintained.
Develop quarterly plan to translate media strategy into action.
Identify resources to allow for both meeting the client’s current needs but also invest for growth.
Develop, implement maintain training programs to ensure proper employee education and new hire onboarding.
Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.
5+ years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred or PMD company.
Deep ad tech marketing knowledge and proficiency is required.
Advanced skills in Excel (pivot tables and macros).
Strong analytics, quantitative and problem-solving skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
Extensive experience working with native social media ad platforms (Facebook PE, Twitter Ads, etc)
Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses.
Proven track record of managing teams with internal and external stakeholders.
Ability to move fast, be bold and thrive in a dynamic, quickly changing environment.
Good sense of humor and team player.
Interest in being a part of a start-up division with hands on approach to all phases of the media process
All your information will be kept confidential according to EEO guidelines.