WHY YOU WANT TO WORK AT CONNECT AT PUBLICIS MEDIA

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line:  we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Connect at Publicis Media, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Connect at Publicis Media is built to celebrate and develop YOUR ideas.

You will provide analytic support and strategic recommendations for one of Connect at Publicis Media's client accounts. You have an eye for numbers, intellectual curiosity, proficiency at problem solving, a strong command of online media, and an understanding of traditional media. You are a team player and responsive in a client service environment.

SPECIFIC RESPONSIBILITIES

• Work with the Analytics Manager and the media teams to create measureable online and offline campaign objectives and key performance indicators
• Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
• Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research)
• Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies

• 0-1 years experience within an analytics function in the marketing industry

• Experience in the analysis of large data sets to develop insights and learnings (data mining)
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• SQL and database structure
• Knowledge of visual techniques for data analysis and presentation
• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy are a good to have
• Must feel comfortable learning new systems and tools
• Knowledge of these web measurement technologies:
o Ad serving platforms (e.g. DART) and digital display campaign performance data
o Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)
o Technical computer skills including Excel and PowerPoint
o Database analysis skills: MS Access/SQL a must
o Data visualization skills a plus (e.g. Tableau)
o Syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
o Statistical software packages (e.g. SPSS, SAS)
• This candidate may be asked to attend Flight Basics, give client presentations and consistently display professionalism both at MV and in front of our clients.

WHO WE ARE

Harnessing the power of the modern media landscape to drive business transformation, Publicis Media creates value for clients through five global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, performance marketing and content.

We hope you’ll take a few moments to learn more about us (http://www.publicisgroupe.com).

Publicis Media is an Equal Opportunity Employer.

All your information will be kept confidential according to EEO guidelines.