Senior Associate, Media Planner

  • Full-time

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.

Job Description

The Media Planning Senior Associate will work cross-functionally with internal teams and vendors to develop and execute multi-channel strategies for a large CPG client. This Senior Associate will assist in managing 8 brands across all channels with extensive client and partner agency contact.

The ideal candidate for this position is a proactive, creative thinker, who is good with numbers and has an ongoing curiosity about the ever-changing media landscape and keeping ahead of digital marketing trends.  

  • Successfully contribute to building strong client relationships. The team will interact with the client on a regular basis to understand their needs and help them reach their target market and be a proactive strategic partner in helping them to grow their business.
  • Participate in presentations with senior level clients
  • Serve as a point of contact for the creative and PR agencies and update status with clients on a weekly basis
  • Collaborate with media supervisors, directors and associates to create cutting-edge strategies
  • Provide support to the strategy team by managing reoccurring and ad hock projects
  • Strategize with your team and the client to develop innovative, well-targeted marketing solutions
  • Develop client-facing communication and managing upward on the account on deliverables
  • Work closely with media partners, other internal teams, and the client to ensure flawless executions

Qualifications

  • Bachelor's degree with a concentration in advertising, marketing, business administration, communications, or related area
  • 1 to 2 years media planning experience
  • Strong understanding of digital media strategy and tools
  • Understanding of multiple media channels
  • Analytical mindset and adeptness with media math
  • Project management skills with an understanding of media systems and channels
  • Proficient in Microsoft Office (Excel, PowerPoint, and Word)
  • Excellent written and verbal communication skills with the ability to convey concepts to a variety of audiences
  • Strong organizational and problem-solving skills and attention to detail
  • Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
  • Ability to manage multiple projects simultaneously with competing deadlines
  • Demonstrated quantitative and analytical skills with the ability to embrace a role that requires a mix of art and science

Additional Information

All your information will be kept confidential according to EEO guidelines.

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