Senior Associate, Digital Investment

  • Full-time

Company Description

Starcom USA (http://www.starcomww.com/markets/united-states/) is a world-renowned media communications agency that architects connected human experiences in the one-to-one era of marketing. With more than 1,300 employees in the U.S., Starcom gets the right consumers’ attention and delivers brand-building results in partnership with the world's leading marketers and new establishment brands, including Airbnb, Allstate, Bank of America, Kellogg Company, Kraft Heinz, Lowe’s Home Improvement, Samsung, Visa and more. Starcom USA is part of Publicis Groupe [Euronext Paris: FR0000130577], one of the world’s leading communications groups.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

The Digital Investment Senior Associate will focus on buying and activation of digital media plans for our client, a leading consumer electronics retailer client, to drive sales. The ideal candidate for this position will have digital media buying and project management experience. The Senior Associate is responsible for managing all aspects of a fast paced, high volume digital investment desk that will work cross-functionally with various internal and external teams. This team member must feel comfortable with a high level of direct client contact, therefore, must have strong written and verbal communication skills.

The ideal candidate for this position is a proactive, creative thinker, who loves data and has an ongoing curiosity of the ever-changing media landscape and keeping ahead of digital marketing trends. Successful candidates will be collaborative, communicative, and eager to learn. This team promotes an environment that fosters professional growth, mentorship, and innovation. This is an energetic, collaborative team that partners with an analytics-driven and media savvy client to provide guidance as they continue to grow and evolve their brand.

Specific Responsibilities

  • Assist with campaign set up and execution including order letters, specs, creative rotation and billing documentation
  • Ability to handle multiple campaigns at one time
  • Daily client communication (email, calls, and multiple status per week)
  • Understanding of digital investment practices, marketplace, and technologies
  • Create and communicate RFP needs based on client/retailer program briefing
  • Evaluate proposals based on primary, secondary, and tertiary KPIs
  • Assist with tactical recommendation building
  • Create and distribute client-facing reports
  • Ensure campaign performance delivery weekly w/ vendors
  • Assist with compiling and troubleshooting monthly draft billing

Desired Skills and Experience

  • TV or digital investment knowledge a plus
  • Strong project management skill due to volume of campaigns in flux at various stages at any point in time
  • Analytic/attribution experience or familiarity due to measurement requirements on every campaign
  • Ability to think clearly under pressure and instill calm confidence in group
  • Self-starter and ability to work independently
  • Technical proficiency across Microsoft Office Suite with heavy focus on Excel

Qualifications

  • Bachelor's Degree preferably in Marketing, Advertisement, Communications or related field 
  • Minimum of 1 year of media, advertising, or marketing experience 
  • Understanding of digital media and media buying
  • Proficiency with Microsoft Excel 
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Ability to think beyond "media" as an active creative collaborator and look for unconventional solutions to problems.
  • Ability to manage multiple projects simultaneously with competing deadlines
  • Excellent written and verbal communication skills with the ability to convey concepts to a variety of audiences

Additional Information

All your information will be kept confidential according to EEO guidelines.

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