Associate Director, Analytics

  • 35 W Wacker Dr, Chicago, IL 60601, USA
  • Full-time

Company Description

WHY YOU WANT TO WORK AT CONNECT AT PUBLICIS MEDIA

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line:  we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Connect at Publicis Media, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Connect at Publicis Media is built to celebrate and develop YOUR ideas.

Job Description

The  Associate Director, Analytics is responsible for the application of data driven insights into the Connect at Publicis Media planning, investment and measurement process. Additionally, the role requires the candidate design and lead the implementation of modern measurement plans and longer terms roadmaps for Connect at Publicis Media clients. Working closely with the internal client teams and Analytics leads is a vital part of the role, with accountability for the highest quality execution of a diverse array of client and project deliverables. Functions as expert technical point of escalation, analytical problem solver and technical translator to internal account teams and clients.  Provides ongoing strategic account direction/vision for technology, process and digital reporting/insights.

Responsibilities 
• Self-sufficiently manage multiple reporting responsibilities and analytical projects across various line’s of business with guidance from senior team members
• Work with complex data structures; manipulate and cleanse data and perform custom analyses
• Interpret data and generate insights
• Design, execute, and deliver analyses such as: multivariate creative analysis, predictive modeling benchmarking analysis, user overlap analysis, path to conversion analysis, funnel analysis
• Produce easy-to-understand, error-free, and timely deliverables that analyze user behavior and motivations online to provide actionable insights that address client business objectives
• Independently deliver results and presentations to internal stakeholders and clients
• Clearly define and manage project deliverables, timelines, and dependencies for junior team members, internal stakeholders, and clients
• Support the development of measurement strategies, learning agendas, and roadmaps with input from senior team members and internal stakeholders
• Provide training, project support, and career advice to junior team members

Qualifications

• Bachelor’s degree, MBA or Master’s degree in quantitative studies preferred
• 5-7 years of work experience in a quantitative business environment
• Exposure to Media or Online Advertising
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Knowledge of database structure and functionality
• Data manipulation and statistical tools (e.g. - SQL, R, Python, SAS, SPSS)
• Experience working with DoubleClick ad server
• Business Intelligence tool experience (e.g. - Datorama, Domo, Tableau)
• Experience working with survey vendors (Lucid, Kantar Millward Brown, Research Now, etc.)
• Intellectual curiosity and a passion for working with data and deriving insights
• Strong communication and client service skills
• Organized and self-motivated with excellent attention to detail

Additional Information

All your information will be kept confidential according to EEO guidelines.

Qualifications

• Bachelor’s degree, MBA or Master’s degree in quantitative studies preferred

• 5-7 years of work experience in a quantitative business environment
• Exposure to Media or Online Advertising
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Knowledge of database structure and functionality
• Data manipulation and statistical tools (e.g. - SQL, R, Python, SAS, SPSS)
• Experience working with DoubleClick ad server
• Business Intelligence tool experience (e.g. - Datorama, Domo, Tableau)
• Experience working with survey vendors (Lucid, Kantar Millward Brown, Research Now, etc.)
• Intellectual curiosity and a passion for working with data and deriving insights
• Strong communication and client service skills
• Organized and self-motivated with excellent attention to detail

Additional Information

All your information will be kept confidential according to EEO guidelines.

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