Digitas is The Connected Marketing Agency, relentlessly committed to help brands better connect with people through Truth. Connection. Wonder.

Our team is deliberately diversified — with experts in data, strategy, creative, media, and tech working seamlessly across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire.

Reporting to the Media Director, the Senior Media Manager is responsible for delivering the digital media planning, buying and activation for clients. The Media Manager will be expected to contribute across all channels but will be beginning to develop expertise in one or two specific areas.

Responsibilities:

• Ensure accurate set up and management of paid social / direct buys/ programmatic / affiliate campaigns across multiple platforms / networks
• Lead ongoing optimisation and evolution of media activity, devising and managing appropriate testing frameworks and beta products in order to maximise performance.
• Ensure regular performance-based optimisation tasks (including adjusting budgets/bids, altering targeting and refreshing creative) take place on a regular basis.
• Ensure activation and execution happens within timeframe agreed with client(s) and media teams.
• Look for innovative opportunities to deliver new solutions that demonstrate superior value to clients through close relationships with media and technology partners
• Lead updates at regular client review meetings and status calls on specific channel(s)

Skills & Experience

• Required:
• Experience in digital media agency in hands on activation role
• Have an in-depth understanding of paid social / direct buys/ programmatic / affiliate campaigns advertising platforms and how to define, segment and target people online
• People management skills to coach, mentor, train and develop team
• Ability to independently research new areas of the market or areas of opportunity and develop POVs to share with colleagues and clients
• Ability to independently activate, manage, and optimise campaigns, and oversee others to ensure quality of output