Sr. Analyst - Social Media
- Full-time
Company Description
ABOUT MOXIE
Moxie is a modern marketing solutions agency that expertly leverages the value of data, content and technology to help our clients grow. We push the boundaries of what's possible to outperform the competition in the areas of strategy, creative, social marketing, media, analytics and technology development. Founded in 2000, Moxie has 300+ talented employees in Atlanta, New York and Pittsburgh. Owned by global media giant Zenith — part of the Publicis Groupe — Moxie is able to quickly leverage cross-company areas of enterprise, talent, experience, resources and tools. Moxie's client roster includes Verizon Wireless, Verizon FiOS, Delta Air Lines, Porsche, Wells Fargo, The Coca-Cola Company, Ruth’s Chris Steakhouse, Smucker's, Arby's and WalMart.
Job Description
Position Purpose
The Sr. Analyst will work with clients to provide recommendations, deliver insights and improve digital marketing performance. This position requires consulting, marketing, and analytical skills. The Sr. Analyst will apply knowledge of online marketing to solve our clients’ business problems and work collaboratively with Media, Strategy, Account and Analytics Leadership to drive marketing excellence and efficiency for our clients.
Responsibilities
Analyze a breadth of media, video, social (specifically organic and paid), mobile, web and database data to provide insight into the performance of clients’ omni-channel marketing programs
Knowledge of Facebook/Instagram, Twitter, and Pinterest analytics and dashboards
Develop overarching measurement strategies and reporting of key business metrics
Provide insights and develop recommendations based on measurement reporting and analysis
Maintain functional expertise in database marketing, integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements
Internal account team facing responsibilities representing all marketing analytics and emerging trends
Work closely with respective team members from various disciplines (media, creative, account management, research) within the agency and the client to optimize and coordinate campaign strategies
Definition of program key performance indicators (KPIs) as well as program measurement methodologies
Manage the tracking & reporting deliverables
Ensure consistent & relevant analytics designed to optimize & influence strategic direction
Develop and manage testing roadmap aligned to strategic direction and a deployment schedule for the program
Other responsibilities as assigned
May require overnight travel up to 5%
Qualifications
Required Knowledge/Skills/Experience
Bachelor’s degree in a quantitative, marketing, mathematics, computer science, economics or business equivalent preferred
4-7 Years in Digital Marketing Analytics
Detail oriented while keeping sight of bigger picture/trends, intellectually curious
Able to think about both practical and visionary uses of available data
Proven track record of driving analytical insights into tangible results
Demonstrable knowledge of analytics platforms, testing tools and other business intelligence tools
Video, Social and Web data experience
Experimental test design (A/B split, multivariate testing)
Statistical tools (such as R, SPSS, SAS) and techniques e.g. segmentation, response modeling and lifetime value
Visual presentation of data through Excel, Tableau, etc.
Passion for Analytics, Measurement and Testing
Strong Storyteller and Insights communicator
Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
Excellent communication, management and time prioritization skills
Work autonomously to drive best practice adoption across a wide variety of clients and verticals
Deep understanding of marketing, advertising, and customer profiling
Reporting and Succession
Reports to Director, Analytics
Additional Information
All your information will be kept confidential according to EEO guidelines.