Senior Analyst

  • Full-time

Company Description

Digitas is where connected experiences bring brands to life.

Like the unicorn, Digitas is a rare beast, with strategy, technology, data, creativity and media under one roof. We believe in a different approach to designing experiences for brands.

The future lies in combining the memorability of brand thinking with the empathy of design thinking, as we believe brands should strive to create Total Brand Experience. We create connected experiences through our capabilities in - Experience Consulting, Platforms & Products, Precision Media and CRM, Comms & Content.

We have a different way of working to most agencies, casting is a strategic deliverable, and we build multidisciplinary teams fluent in marketing and technology. We have a process for designed collaboration and we solve problems through making.

Digitas operates in 42 offices in 27 countries and is expanding rapidly with 3500+ employees and is part of the Publicis Groupe.

Job Description

  • Work closely with media and strategy teams to identify new opportunities to improve media performance through insight, analysis and optimisation.
  • Work with media team to implement data-driven media campaigns.
  • Leverage insight on audience, competitors and publishers to present new ideas for media planning.
  • Take ownership of data deliverables and manage an off-shore analyst to deliver tasks timely and to a good quality standard.
  • Feed into budget planning, end of campaign reporting and QBR’s.
  • Build trusting relationship with the client and be able to elaborate on data offerings.
  • Communicate with client on data opportunities, working with the Digitas team to build proposals and business cases for additional work.

Qualifications

  • Online (including: paid search, programmatic, direct, paid social, lead generation) and offline media with a focus on B2B.
  • Analysing and interpreting data from media sources such as ad servers, social media platforms, and DSPs and explain in a compelling way.
  • Media performance reporting, optimization.
  • Extracting insight from a disparate range of data sources.
  • Understanding of data applications, platforms and offerings in the industry.
  • Ability to work collaboratively with a team across departments.
  • Ability to visualise data in a compelling way.
  • Comfortable in client-facing role.

Additional Information

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

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