Supervisor, Local Media Buying

  • 35 W Wacker Dr, Chicago, IL 60601, USA
  • Full-time

Company Description

Starcom USA (http://www.starcomww.com/markets/united-states/) is a world-renowned media communications agency that architects connected human experiences in the one-to-one era of marketing. With more than 1,300 employees in the U.S., Starcom gets the right consumers’ attention and delivers brand-building results in partnership with the world's leading marketers and new establishment brands, including Airbnb, Allstate, Bank of America, Kellogg Company, Kraft Heinz, Lowe’s Home Improvement, Samsung, Visa and more. Starcom USA is part of Publicis Groupe [Euronext Paris: FR0000130577], one of the world’s leading communications groups.
 
We value you and the work you do. We work hard, but also enjoy scores of perks rooted in our legacy of having one of the strongest agency cultures. Our top-notch health insurance plans and very generous paid time off allow you much-needed time to recharge and achieve the work-life balance you need to bring your absolute best self to work.

Job Description

The Supervisor will work cross-functionally with internal teams and vendors to develop and execute and negotiate local media buys across multiple channels (tv, radio, print, ooh) with a heavy emphasis in local TV.  The ideal candidate for this position is an agile, proactive, team player who is curious and open to the changing face of media buying through technological advancement. Must haves include at least 3+ years of experience in media buying with at least one full year of experience executing and negotiating media buys.  Furthermore, the ideal candidate will possess strong problem solving skills and embrace a fast-pace agile environment in the ever changing landscape of media. This is a very collaborative and connected team dedicated to great client service as well as fostering an environment for professional growth for their team members. 

SPECIFIC RESPONSIBILITIES 

  • Oversees and participates in negotiating, placing, and stewarding local video and audio schedules from initial budget optimizations to package review to implementation
  • Possesses solid negotiation skills, including the ability to analyze and negotiate added value opportunities
  • Takes ownership of and effectively manages an assigned market and client list, keeping continually up to date on individual market conditions, and proactively communicating developments that may affect client’s businesses
  • Demonstrates sound strategic thinking and problem-solving capabilities
  • Organizes and prioritizes workload efficiently and effectively, with an exceptional attention to detail
  • Meets set deadlines consistently
  • Gathers and analyzes relevant metrics on an ongoing basis, with an ability to react quickly to ongoing campaign results, to optimize schedules, analyze media alternatives and make sound recommendations
  • Prepares all necessary post buy analyses
  • Possesses strong verbal and written communication skills
  • Collaborates effectively across teams, including strategy and traffic
  • Demonstrates an ability to effectively and professionally manage media partner relationships
  • Takes an active interest in continued education within the evolving local media space
  • Own tactical plan development, recommendation building and negotiations across their respective channels 
  • Collaborate with Technology Activation team on data collection strategies 
  • Lead tactical planning initiatives including deck writing, budget and channel allocation and audience development 
  • Analyze data to inform purchase and channel allocation
  • Develop guidelines & budget allocations  
  • Lead strategic tactical initiatives including deck writing, budget and channel allocation and audience development
  • Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs 
  • Acts as the channel expert for the team, having heavy communication with the marketplace and developing POVs
  • Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
  • Responsible for management and development of Associates

Qualifications

  • Bachelor’s Degree or higher in relevant field
  • 3+ years of relevant experience
  • Media activation experience with knowledge of TV process a must
  • Multi-tasking: Must be able to work on various projects simultaneously, have a sense of immediacy for multiple urgent deadlines and be able to handle stress and lack of structure well 
  • Communication: Candidate will need to effectively communicate across all agencies, vendor partners and clients as well as managing up to frequently assess progress of deliverables
  • Attention to Detail: Given that this person will oversee activation with high investment budgets and maintenance, ensuring strong level of accuracy is essential
  • Strong Work Ethic with internal motivation to excel and deliver best work
  • Experience with Spectra, Prisma, HudsonMX a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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