Digital Performance Planner

  • Full-time

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One.

Job Description

A digital performance planner responsible for creating multi-channel digital investment plans based on a bottom-up planning approach, and making fluid adjustments to these throughout campaigns based on channel performance. Fundamentally, the performance planner is responsible for ensuring that the assigned performance marketing budget works as hard as possible to deliver against aligned KPI’s.

This role will act as the primary point of contact with the client for all correspondence related to performance media for their respective brand remit. The performance planner will be integral in driving P&G’s evolution in performance marketing, and will therefore benefit from an understanding of the role of performance marketing within the broader context of FMCG and offline media planning.

On the agency-side, the performance planner will be responsible for coordinating campaigns with channel specialists (buyers) spanning a variety of digital touchpoints including: social, programmatic, search, Amazon Advertising, Criteo Sponsored Products & YouTube. Hands-on experience managing one or more of these touchpoints will be beneficial to this role. Additionally, this role will involve working very closely with planning teams who oversee offline and awareness focused media, in doing so providing streamlined client servicing at all times.

Qualifications

Key to success in this role will be delivering on a central measurement framework, with consistent cross media KPI, and looking at how to drive innovation through new data sources & technologies. The performance planner will have access to a cross-channel performance dashboard in order to derive insights, strategic implications & testing hypotheses from the available data, to be aligned with the client and then rolled out across digital touchpoints.

Core Role responsibilities:

  • Upon briefing, work with channel specialists to design digital media performance plans to deliver on P&G’s performance KPI’s
  • Manage campaign activations with channel specialists to ensure KPI’s are met or surpassed
  • Analyse performance data, make fast changes to plans & provide strategic recommendations to the client to drive results further
  • Constantly seek to innovate, whether it be via new strategies, technologies or ways of working

Additional Information

Please send across your CV if interested!

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