Manager, Analytics

  • 35 W Wacker Dr, Chicago, IL 60601, USA
  • Full-time

Company Description

As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe.  Demand Performance.  To learn more, visit https://www.performics.com.

Job Description

Role Objectives:

Client Responsibilities 

  • Responsible for building a measurement plan, KPI development, and identification of strategic areas for optimization 
  • Define, prioritize, and execute various analytics projects including budgeting and scenario planning, test design, campaign management, advanced reporting, and data visualization (storytelling)
  • Marketing analytics, including predictive analytics (statistical modeling), digital attribution modeling, and forecasting; measuring short term impact of marketing but also the long term impact on brand and competitive position
  • Estimation of marketing impact and efficiency, return on investment (ROI), marginal return on investment (MROI), brand equity, profit, and market share
  • Derive actionable insights that help our clients make decisions and drive performance
  • Proactively identify clients’ needs and scope advanced analytics project to grow business
  • Contribute to the strategic planning process for the clients with new ideas and process development 
  • Develop relationships with clients, internal stakeholders, and sister agency partners toward best-in-class data and quantitative marketing strategies 
  • Participate independently in weekly/monthly client calls and lead analytics focused calls

People & Team Development 

  • Manage and/or mentor Sr. Analysts and Analysts 
  • Participate in talent recruiting and retention efforts
  • Assist analysts with skill development and problem solving

Practice Development 

  • Develop, refine, and implement best practices to demonstrate strategic thinking and quality of service of the Analytics team
  • Contribute to the growth and evolution of key analytic products 
  • Partner with publishers and technology platforms to develop and implement innovative solutions
  • Work within a collaborative team to address client and industry challenges 
  • Link media and content strategies with customer analytics to build personalized marketing services

Qualifications

  • 4-5 years of experience in interactive marketing or business consulting using data and information to drive marketing recommendations; experience in management a plus 
  • Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
  • Understanding of digital marketing methods and systems including search, display & programmatic, social media
  • Familiarity with ad operations and media technology / tech stacks
  • Experience in multivariate testing, multivariate regression/logistic, mixed modeling, factor/principal components analysis, classification algorithms, support vector machines, random forest, or other machine learning techniques
  • Proficient in R, Python, SQL or other statistical languages and data mining packages
  • Experience with web analytics (Adobe Analytics and/or Google Analytics) and business intelligence platforms (Tableau) a plus 
  • Possession of excellent written, oral communication and presentation skills 
  • Detail oriented, quick learner and able to balance multiple tasks 
  • Strong project management skills

Additional Information

All your information will be kept confidential according to EEO guidelines.

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