Analista de Analitics, Insights y Data

  • Bosque de Duraznos, Bosque de las Lomas, 11700 Ciudad de México, CDMX, México
  • A jornada completa

Descripción de la empresa

CTRL. ALT. EVOLVE.

Publicis Media es una agencia de medios dedicada a crear valor para nuestros clientes a través del manejo de medios tradicionales y digitales utilizando estrategias de inversión, inteligencia y análisis de la información, Big Data, tecnología, Performance marketing y contenido.

¿Qué amamos de trabajar en Publicis Media?

-Vivimos una relación directa entre el éxito de nuestros clientes y la calidad de nuestro talento.
-Formamos parte de la principal agencia de medios de América trabajando en contacto directo con clientes de talla global.
-Trabajamos en un ambiente de diversidad, inclusión, desarrollo y creatividad.

Aprovecha la oportunidad de desarrollar tu potencial dentro de nuestro grupo fortaleciendo tus habilidades y conviértete en el próximo #liongenious.

Descripción del empleo

·       Deliver client and internal solutions through quantitative analysis in line with industry best practices

·       Execute analytics projects in coordination with the analytic team lead and partners across the agency

·       Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis

·       Contribute to innovation within digital marketing and analytics within the agency and industry

 

Role Objectives:

Client Responsibilities

·       Deliver various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production

·       Analyze online marketing data to provide insights into performance of client marketing campaigns and identify opportunities for improvement

Practice Development

·       Identify and evaluate new concepts and technologies; contribute in building business case and defining success metrics / milestones

Requisitos

Minimum Qualifications:

 

·       1-2 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations

·       Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus

·       Solid understanding in multivariate testing and statistical analysis

·       Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content

·       Knowledge of SPSS, SAS, R, Python (or other statistical analysis and data mining packages)

·       Knowledge of leading web analytics platforms such as Adobe Analytics and Google Analytics

·       Knowledge of SQL preferred

·       Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus

·       Experience with business intelligence platforms such as QlikView or Tableau a plus

·       Possession of excellent written, oral communication and presentation skills

·       Detail oriented, quick learner and able to balance multiple tasks

·       Partner with account teams on key accounts to develop key client and vertical specific insights using primary and secondary data

·       Maintain good relationships with clients and business partners to support best-in-class data driven marketing strategies

·       Participates independently in weekly / monthly client calls

Información adicional

Office located in  Bosques de las Lomas

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