Media Manager

  • 384 Northyards Blvd NW, Atlanta, GA 30313, USA
  • Full-time

Company Description

About UNIT3C

Publicis Media UNIT3C is the Atlanta- based social media center of excellence, specializing in connecting brands to consumers in real-time. UNIT3C represents a trifecta of capabilities: channel (media), cognition (analytics) and creation (creative), all working together to drive holistic social marketing solutions. Founded in 2017, UNIT3C has steadily grown to 50+ employees, servicing a wide variety of clients across key verticals: Health, QSR, Travel, Automotive and Retail. In 2018, UNIT3C was part of the Publicis Media win of Social Media Agency of the Year by MediaPost.

Job Description

The role of the Media Manager is to flawlessly build, analyze and support paid social campaigns for a variety of clients. The Media Manager will have a keen understanding of social and digital media, and experience leveraging various ad types and objectives to drive results.

 

Responsibilities

  • Primary owner of campaign trafficking, optimization, troubleshooting and reporting for a portfolio of managed accounts.

  • Provide consistent optimization of campaigns to exceed client expectations.

  • Creating and monitoring advertising campaigns using the Moxie platform across various social media channels including Facebook, Twitter, LinkedIn, Pinterest, and Snapchat.

  • Recommending, implementing and reporting optimization recommendations for performance improvement to advertiser or agency.

  • Communicating and collaborating with internal teams regarding campaign delivery data pertinent to client and business goals.

  • Monitoring daily campaign pacing and performance to exceed client KPIs and expectations.

  • Ensure proper internal tools are utilized for lifecycle of campaign from flawless launch through timely billing.

  • Brainstorming and implementing new ways to improve advertising and engagement on Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat for clients.

  • Managing internal and external communication during all phases of an active campaigns lifecycle.

  • Actualize and claim spend on the monthly basis and work with the finance team on delivering invoices when needed.

 

Key Actions

  • Become an expert in the ways of all Moxie applications.

  • Maintain understanding of the social media ad landscape and platforms.

  • Leverage pre-established best practices while implementing campaigns and building reports.

Qualifications

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications or equivalent field of study.

  • 2-4 years of direct digital or social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred.

  • Experience working inside of social buying platforms preferred.

  • Intermediate Excel skills: comfort with pivot tables is a MUST.

  • Experience in working with large datasets and performing quantitative analysis.

  • Demonstrated critical thinking ability.

  • Proven ability to manage multiple projects at a time while paying strict attention to detail.

  • Self-starter who is comfortable with an ever-changing environment.

  • Energetic, driven to succeed, team player.

Additional Information

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