Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Publicis Media’s Data Sciences practice drives scalable and consistent tools, capabilities and approaches to data and technology, as well as a deeper understanding of consumers through a streamlined approach to analytics and reporting via proprietary tools, processes and industry partnerships.

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Responsibility and Focus:

The Senior Manager - Research and Consumer Insights is responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective. He/she will also be expected to host discovery sessions with stakeholders to understand the business needs. Additionally, he/she will be responsible for advising clients, developing new business, and maintaining and growing relationships with designated client accounts from a research perspective.

Main Tasks:

-Conceptualize, implement, analyze, and synthesize research that will help the business & client grow.

-Good understanding of brand performance metrics and how they are used to provide input into business planning/decisions.

-Collaborate with senior management to align research priorities with business goals.

-Conduct primary and secondary research using the best tools for the job, including interviews, focus groups, surveys, ethnography, etc

-Identify best research/data vendors via appropriate screening process.

-Responsible for providing best costs and maximizing profitability.

-Manage 3rd party data usage, budgets, contracts and relationships to ensure efficiency and relevance.

-Synthesize research findings into actionable insights.

-Perform categorical macro and micro trend analysis and deliver reports to the media teams.

-Keep up with and contribute to trends and innovations in media.

-Become an expert on current syndicated data resources, deploying relevant market knowledge across the organization.

-Advocate for high quality research throughout the organization and serve as a source of research guidance for other teams.

-Explore and launch new research methodologies including the use of new research tools in the digital space.

-Work independently and autonomously on a number of research projects simultaneously, as required.

-Manage the growth of the research practice and drive higher revenue.

-Manage both clients’ teams internally and clients externally to ensure timely delivery and accuracy.

-Arm the planning and strategic team with market & category information that will help them better devise campaign next actions.

-Proactively educate internal and external teams on research products and methodology.

Education and Experience Required:

 

-Bachelor’s Degree in Statistics, Marketing, Communications, Economics.

-Minimum 5 years’ professional experience in market research, business analytics, statistical analysis.

-Minimum 3 years of experience in a market research agency.

-Strong familiarity and understanding of research methodologies: Face to Face, Online Panel, Focus Group, and In-depth interview.

-Ability to propose appropriate sample design for each research project.

-Experience pulling data from GWI, Brandpuls, Euromonitor, Similarweb, Narattiive etc …

-Fluent in English. 

-Ability to properly set expectations with stakeholder based on research scope, reporting schedules and follow through on delivery.

-Excellent written and verbal communication skills and proven ability to transform data into a concise, yet compelling story.

-Ability to synthesize information and produce insightful and accurate analysis and recommendations.

-Highly organized and impeccable attention to detail. Able to handle multiple projects simultaneously and deliver accurate reports without grammatical or data errors.

-Strong sense of responsibility, takes ownership, self-starter and proactive attitude.

-Good Mix of Technical Understanding, Business Sense, Managerial/Connecting and Interpersonal skills.

-Must be comfortable presenting insights to a variety of audiences.

-Skilled user of MS Office Suite including Excel, PowerPoint. Be comfortable with ambiguity.

-Think quickly, work efficiently, and collaborate often.

-Be passionate, professional, productive, and positive.