Starcom is a world-renowned media communications agency that architects connected human experiences to create value through precision marketing, content and technology solutions. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Bank of America, Kellogg Company, Kraft Heinz, Novartis, Samsung, Visa and more. Starcom is part of Publicis Media—the global media solutions group which also encompasses Zenith, Mediavest | Spark and Optimedia | Blue 449—a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.

The Advanced Analytics & Insights Associate Director is responsible for media, brand, consumer research and measurement for a large financial services client.  He/she will be responsible for using research, data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling and data visualization.  

Associate Directors are expected to use data to quantify campaign performance, answer key business questions and inform media planning and buying through a greater understanding of consumer’s needs. Further, this person will be responsible for managing additional Analytics and Insights team members and resources as necessary.   

This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, strong command of both traditional and digital media and the ability to make complex topics relatable.

RESPONSIBILITIES

Architect and manage innovative solutions

• Collaborate with client research, insights, and analytics teams to gain a deep knowledge of business goals and challenges
• Define KPIs and build frameworks that capture campaign performance, inform optimizations, and influence future plans
• Execute measurement and primary research focused on ad/media effectiveness, brand health and consumer behavior that capture media performance
• Mine client data sets for insights and application
• Facilitate advanced targeting and data use in media planning strategy

Provide research leadership for clients and the internal team

• Pioneer innovative approaches to address complex research and measurement challenges
• Execute measurement focused on ad/media effectiveness, brand health and consumer behavior that capture campaign performance
• Develop POV, papers, and journal articles to publish and present
• Answer client questions and creating client-ready presentations to presenting at client meetings
• Proactively educate internal and external clients on value of consumer insight research
• Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge
• Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations

• 6+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
• Bachelor’s degree in marketing, advertising, business, engineering, statistics, economics, sociology, or similar discipline 
• Expertise in interrogation and application of 1st, 2nd, and 3rd party data sets

• Experience with syndicated and customer data environments
• Experience with multiple methodological approaches for consumer, media and brand insight
• Advanced knowledge of the measurement vendor marketplace and able to evaluate new
• Experience in Financial Services a plus
• Requires excellent project management, organization and communication skills
• Strong grounding in traditional and digital media advertising effectiveness
• Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
• Experience in E-Commerce and website/campaign setup to enable data collection

All your information will be kept confidential according to EEO guidelines.