Senior Analyst

  • Full-time

Company Description

Publicis Media

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

 

Job Description

As a Senior Analyst, you will be responsible to:

  • Work with internal stakeholders across Precision and Publicis Media to understand their digital marketing analytics & insights needs, translate these needs into analytical requirements and deliver actionable solutions
  • Support thought leadership around digital media performance measurement & optimization, data strategy and targeting (1st, 2nd and 3rd party data) and media analytics capabilities
  • Oversee delivery and quality of performance reporting across digital channels/ clients and provide impactful optimization recommendations
  • Support development of client-facing presentations demonstrating the value of digital media buying within the path to conversion
  • Define and develop actionable visualizations and dashboards for internal and external clients
  • Extract, transform and model data across various data sources (such as ad servers, digital buying platforms, data management platforms) to help inform programmatic strategy and tactics
  • Identify audience targeting opportunities using a mix of adtech and martech tools
  • Set up a test & learn framework, develop hypotheses with teams/ clients and oversee test implementation & measurement
  • Identify and drive initiatives to help improve internal workflows and processes

Qualifications

 

  • 3-4 years of relevant experience using analytical methodologies to solve business, marketing and media challenges
  • Degree in marketing, statistics or related quantitative field
  • Working knowledge in a statistical programming language (such as R or Python)
  • Understanding of relational databases and high proficiency in using data querying tools (such as SQL)
  • Understanding of digital media channels (such as programmatic, search, social)
  • Experience in using adtech & martech solutions such as demand side platforms (DSPs) or data management platforms (DMPs) is highly desirable
  • Working experience with visualization platforms such as Tableau, Microsoft PowerBI or Datorama
  • Comfortable and curious in a strongly hypothesis led environment
  • Experience designing and measuring media- and audience based tests using test & control, A/B testing or multivariate testing approaches

 

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