Social Analyst

  • Full-time

Company Description

Blue 449 (www.blue449.com), is one of the six brands of Publicis Media. Its open-source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Blue 449 operates in 14 markets, 22 offices and will expand further during 2019. It employs over 1200 employees. We are one agency, many territories, no boundaries.

Job Description

The Social Analyst is responsible for monitoring and maintaining social campaign development and activation. Position requires proficiency in math, strong analytical skills, attention to detail as well as creativity and an overall interest in and understanding of how consumers leverage social media in the decision path. This level is also required to participate in and excel at both our agency wide entry-level training program as well as our social specific training track. 

Role Objectives:

  • Gather research necessary to build a new campaign 
  • Assist the manager in gathering necessary data for plan development 
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 
  • The primary party responsible for trafficking approved plan 
  • Monitor and maintain campaign budgets, pacing and bid adjustments 
  • Active monitoring and management of performance and competitive landscape 
  • Implementation of optimizations and/or testing plans 
  • Pulling and analyzing data to inform campaign reporting and helping to build insights 
  • Responsible for granular maintenance of monthly billing cycle
  • Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team 
  • Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends 
  • Work closely with manager to establish priorities and manage workload 
  • Timely delivery of all work 
  • Successful completion of training programs and requisite certifications 

Qualifications

  • Bachelor's degree 
  • Experience in paid social media marketing  
  • Technical proficiency, particularly with Excel, Word, and PowerPoint
  • Solid verbal and written communication skills 
  • Demonstrated critical thinking and problem-solving skills 
  • Ability to work within a team, handle multiple assignments and meet tight deadlines 
  • Detail-oriented 
  • Demonstrable organizational skills 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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