Senior Associate, Media Buyer (Local Investment)

  • Full-time

Company Description

Blue 449 (www.blue449.com), is one of the six brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Blue 449 operates in 14 markets, 22 offices and will expand further during 2019. It employs over 1200 employees. We are one agency, many territories, no boundaries.

Job Description

Responsible for executing strategies developed by Managers and Associate Directors including negotiating scatter needs, analyzing the need for AD weight and implementing allocation and billing tools to facilitate smooth transition from buy to air.  Also, the training and guidance of the Associates in all aspects of their responsibilities is critical.

SPECIFIC RESPONSIBILITIES
• Negotiate all activity for set market list across video & audio, inclusive of Local digital based on client goal
• Project audiences across multiple demo
• Deliver on client goals with minimal error
• Meet or exceed on deadlines
• Track historical rates & ensure that subsequent rates are appropriate & beat marketplace
• Know DMA nuances and provide marketplace innovation ideas
• Find ways to increase productivity on monthly basis
• Review/assist in updating do-not-air list for client approval on a monthly basis
• Review/assist in post buy analysis
• Oversight of billing discrepancies
• Analyze ADU packages
• Post your schedules proactively and ensure that stations are providing ADUs
• Build relationships with vendor community
• Prepare client ready POVs on market opportunities
• Help conduct training programs
• Provide mentorship to Associates

Qualifications

• Bachelor’s degree from a four-year college or university
• A minimum of one year of media experience
• Strong quantitative skills, including analytical abilities and math proficiency
• Solid verbal and written communication skills
• Technical proficiency, particularly with Excel, Word and PowerPoint
• Demonstrate critical thinking and problem solving abilities
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Detail oriented and able to produce accurate work
• Demonstrate leadership skills

Additional Information

All your information will be kept confidential according to EEO guidelines.

Privacy Policy