Media Planner

  • 384 Northyards Blvd NW, Atlanta, GA 30313, USA
  • Full-time

Company Description

About UNIT3C

Publicis Media UNIT3C is the Atlanta- based social media center of excellence, specializing in connecting brands to consumers in real-time. UNIT3C represents a trifecta of capabilities: channel (media), cognition (analytics) and creation (creative), all working together to drive holistic social marketing solutions. Founded in 2017, UNIT3C has steadily grown to 50+ employees, servicing a wide variety of clients across key verticals: Health, QSR, Travel, Automotive and Retail. In 2018, UNIT3C was part of the Publicis Media win of Social Media Agency of the Year by MediaPost.

Job Description

The Media Planner will be responsible for planning, negotiating and stewarding social media plans.  The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

 

RESPONSIBILITIES

  • Assist in digital media strategy development for top tier clients

  • Develop and manage social media plans; negotiate and purchase media

  • Work in conjunction with in-house buying team to optimize social buys

  • Manage campaign authorizations, budgets, and reconciliation process

  • Interact daily and maintain rapport with digital media publishers

  • Analyze research data and media/marketing information; issues and reports information to clients

  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

  • Other responsibilities as assigned

Qualifications

QUALIFICATIONS

  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction

  • Excellent communication skills

  • Strong time-management and organizational skills

  • Strong written, verbal communication and negotiation skills.  Good presentation skills a plus

  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors

  • Experience managing multiple, competing priorities, duties and/or projects.  Proven ability to accommodate evolving responsibilities and last minute changes

 

 

TRAVEL/OTHER REQUIREMENTS

  • Bachelor degree in related field or equivalent work experience

  • 2 - 4 years’ experience in a Jr. level media planning/buying position

  • Experience with campaign management/ad serving technology (i.e. Double Click DART, Atlas DMT)

  • Preferred working knowledge of third party Internet marketing research:  comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others

  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.) 

  • Experience analyzing data and market research

  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

 

 

REPORTS TO

  • Media Supervisor or Associate Media Director
  • This position may have direct reports and indirect reports

Additional Information

All your information will be kept confidential according to EEO guidelines.

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