Senior Analyst

  • 35 W Wacker Dr, Chicago, IL 60601, USA
  • Full-time

Company Description

As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe.  Demand Performance.  To learn more, visit https://www.performics.com.

Job Description

Overview:

The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a Senior Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically: 

  • Deliver client and internal solutions through quantitative analysis in line with industry best practices 
  • Execute analytics projects in coordination with the analytic team lead and partners across the agency 
  • Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis 
  • Contribute to innovation within digital marketing and analytics within the agency and industry 

Role Objectives:

Client Responsibilities 

  • Define, prioritize and execute various analytics projects including: budgeting, forecasting, scenario planning, test design, campaign management and advanced report production
  • Marketing analytics, including predictive analytics, digital attribution modeling, and market forecasting
  • Developing models to analyze short term impact of marketing but also the long term impact on brand and competitive position
  • Estimation of marketing impact and efficiency, return on investment (ROI), marginal return on investment (MROI), brand equity, profit, and market share
  • Utilizing econometric techniques to measure ROI of traditional media tactics (TV, print, circular, direct mail, etc.) as well as offline impact from digital mediums
  • Practical skills with ability to derive actionable insights that help our clients make decisions and drive performance

People & Team Development 

  • Assist analysts with skill development and problem solving

Practice Development 

  • Identify and build business case and provide feedback on best practices 
  • Assist manage product/service development 
  • Provide training to employees across departments on analytical approaches to marketing

Qualifications

  • 2-4 year of experience in interactive marketing, business consulting using data and information to drive marketing recommendations 
  • Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus 
  • Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content 
  • Experiences in SQL preferred
  • Experiences in R, Python (or other statistical analysis and data mining packages) 
  • In-depth knowledge in multivariate testing and statistical analysis 
  • Proficient in leading web analytics platforms such as Adobe Analytics and Google Analytics 
  • Experience with business intelligence platforms such as Tableau a plus 
  • Possession of excellent written, oral communication and presentation skills 
  • Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus 
  • Detail oriented, quick learner and able to balance multiple tasks 
  • Strong project management skills

Additional Information

All your information will be kept confidential according to EEO guidelines.

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