Precision is Publicis Media’s data-informed, tech-enabled trading practice.  The Consulting arm of Precision, where this role sits, is a multidisciplinary team focused on building future-facing capability in MarTech, AdTech and Marketing Science. We have two main goals; accelerate data-driven marketing for our clients, and build connected cross-Groupe capability in consultancy services.

The Director, Marketing Science Consulting EMEA will be responsible for consulting Publicis Media Agencies and Advertisers on supporting a more scientific and data-driven approach to marketing and media. The role sits within Precision, Publicis Media’s data-and-tech led practise, and reports to the Head of Solutions Consulting EMEA.

The Director is an energetic individual who possesses a combination of strong analytic, problem solving and client facing skills, working as an integral part of Precision EMEA.  The role requires the ability to proactively identify opportunities to leverage data and technology to solve business problems, and importantly influence and deliver expertise at a senior level throughout the agency and direct to clients.

Key Responsibilities

• Build and lead marketing science consultancy offering for Precision EMEA to clients, including defining our services and driving revenue pipeline. Services could include consulting on KPI frameworks, segmentation modelling, custom marketing algorithms, incrementality test design, audience insights and more. This depends on the person coming into the role and areas they would like to focus on.
• Work closely with the Data Science practice, and be the main conduit between Precision and Data Science teams, leading collaboration and joint client and agency roadmaps.
• Support definition of marketing science best practice in addressable media (programmatic, data management platforms, social, search, advanced TV, etc) to empower local agency teams
• Be a key stakeholder in development of analytics solutions utilising log-level data within a data lake, dashboards (Tableau), A/B testing tools and more

What are we looking for in you?

• Excellent understanding of statistics, familiar with statistical tests and experiment design
• Strong knowledge of marketing analytics, including KPI frameworks, consumer journeys, segmentation and targeting.
• Experience in a combination of marketing science, analytics, media, data strategy or AdTech roles
• You will already be in a marketing science / analytics based role, ideally with practical implementation, hands on experience, not just strategy and theory

Our Benefits

• All employees have the option to work from home at least 1 day every week.
• Flexi working - 35 hour per week for full time employees.
• Pension, life assurance, income protection, childcare vouchers
• 16 weeks full pay maternity/primary care giver leave
• 25 days holiday plus your birthday off
• Onsite massages and beauty treatments
• Discounts on gyms, shops, bars and restaurants local to white city.
• Free breakfast, hot and cold drink

Publicis Media is an equal opportunities employer and welcomes applications from all walks of life regardless of age, disability, gender reassignment, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

If you need any special assistance or reasonable adjustments during our interview process please let your designated recruitment know.