Associate Creative Director, Copy
- Full-time
Company Description
Publicis Communications is the creative communications hub of Publicis Groupe, bringing together the Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP, Digitas/Arcade and Prodigious networks
Present in over 100 countries, Publicis Communications aims to deliver transformative work to its clients and to attract the best talents in the industry. Publicis Communications draws upon the expertise of over 30,000 employees.
"Our ambition is to be the indispensable creative partner to our clients in their own transformation, by delivering seamless access to the creative firepower of our networks through end-to-end platforms linking consumer insight, brand knowledge and creative ideas, boosted by data and technology."
Arthur Sadoun- CEO Publicis Communications
Job Description
Creative Work
- Meet with the Accounts and Planning teams to discuss the client requirements
- Work closely with ECD to assign creative team(s) to work on creative brief
- Recognise the importance of understanding the client’s business, product or brand in order to deliver creative solutions which are relevant to the client’s business / brand as a whole
- Brainstorm visual and copy ideas with other members of the creative department
- Review materials and information from client and strategize production factors to determine most desirable presentation concept
- Is a point of origin for strong conceptual and strategic directions to meet the communication needs of our clients/brands whilst maintaining the brand’s truth
- Respect the line between creative expression and commercial reality to ensure delivery of the right creative solution
- Ensure development of ideas/concepts capable of delivery and implementation in multiple channels
- Create and develop a brand idea over time and become the ‘guardian’ of that brand idea
- Provide constructive, specific and intelligible feedback in creative reviews
- Use personal expertise to draw out the best possible creative ideas to deliver against creative brief ‐ focus the team's ideas to come up with a relevant and beautiful solution to the client's brief
- Contribute to raising the overall creative standards for the agency
- Produce high profile, effective and award winning work for clients thereby helping to raise the overall creative standards of the agency and attract new brands and clients
- Keep up to date with new technologies, rapidly evolving cultural and social trends to ensure our clients benefit from ideas relevant to the target audience and improved creative output
- Develop digital knowledge and skills across the department and agency
- Maintain the highest standards of creativity and quality throughout the development and implementation of all work
- Present innovative creative ideas and concepts to client; provide stimulus to help client visualise the creative idea
- Build a strong rationale for selling‐in creative work ‐ prepare to fight to retain integrity of core concept and provide the appropriate rationale for defence
- Modify creative concept, if necessary, until the client is satisfied
- Present final creative ideas to client; ensure client is on board with creative idea
- Absorb all aspects of the client's business, understand the local market trends and external factors and then identify creative opportunities
- Regularly counsel clients on creative issues ‐ be a respected advisor
- Partner with Business Directors to ensure ultimate quality, profitability, and client satisfaction on assigned campaigns
- Provide direction to a compelling creative strategy or solution
- Collaborate with Business Directors to identify new business opportunities with existing clients and prospects
- Attend strategy meetings for new business
- Provide the overall vision for the creative approach in a pitch together with Business Directors/Account Directors
Qualifications
- A creative lead who is eager to raise the bar and exceed client expectations, doesn’t settle for the average
- Has the personality to develop thriving client relations and can lead creative presentations
- Strong conceptualisation and smart thinking skills
- Has regional exposure and understands regional markets
- Prior experience in FMCG/Consumer care
Additional Information
All your information will be kept confidential according to EEO guidelines.