Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

The Analytics senior analyst  is a key driver of insight and strategic thinking. The primary responsibility is to provide analytics-based strategic insights and directions to aid in the development of digital media & communications initiatives.
 
This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of online media. The candidate must have a proven track record in data-rich analyses, and be a team player.  A “roll up the sleeves” approach is mandatory and a “get it done” attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered.
 
Successful candidates will be multi-dimensional ‘rising-stars’ who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience

SPECIFIC RESPONSIBILITIES

• Work with the Analytics Manager and the media teams to create measurable online and offline campaign objectives and key performance indicators
• Determine campaign data and tracking requirements; manage measurement systems for data capture and reporting
• Work with the Analytics Manager to perform ongoing analysis using Excel, SPSS, SAS, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation and profiling and competitive market research)
• Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies

REQUIRED SKILLS

• 1-3 years experience within an analytics function in the marketing industry with at least 1 year experience working in online media
• Experience in the analysis of large data sets to develop insights and learnings (data mining)
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
• Experience with statistical analysis software products and research design
• Knowledge of visual techniques for data analysis and presentation
• Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy are a good to have
• Must feel comfortable learning new systems and tools
• Knowledge of web measurement technologies:
o Ad serving platforms (e.g. DART) and digital display campaign performance data
o Website analytics software (e.g. Adobe SiteCatalyst, Test & Target)
o Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
• Technical computer skills including Excel and PowerPoint
• Knowledge of statistical software packages (e.g. SPSS, SAS)
• Database analysis skills: MS Access/SQL
• Data visualization skills a plus (e.g. Tableau)

All your information will be kept confidential according to EEO guidelines.