About Zenith: 

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.   Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts.

The Data Manager, Data Strategy will be responsible to applying expertise in how audience data and technology can help impact a client’s business through better marketing decisions. Act as day to day lead engaging with planning and strategy teams to translate the client goals and objectives into actionable data applications through the marketing technology stack. Audience data can help make smarter marketing decisions and this position is geared to helping facilitate the integration of this process into a media and strategy teams. This will include oversight and involvement of client’s DMP, DSP/Programmatic Strategy, MTA, and DCO/Data driven creative.

This highly motivated, detail-oriented individual works with clients and internal stakeholders to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value out of client partnerships.

Your day to day:

• Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives
• Manage day to day relationship with DMP (Data Management Platform)
• Act as resource to demonstrate agency knowledge of digital strategies
• Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
• Prepare data strategy presentation and drive integration in media plan focused on audience details
• Integrate with the Media Planning team to make data management a central tool for smarter planning
• Lead weekly media meetings with internal teams and providing insight into audience insights and results
• Understand and adopt new trends and/or processes in Interactive Media for clients and the agency
• Audience creation - receive audience request from strategy and activation team, ideate best possible audience options that will drive performance (across both 1st party data and 3rd party data) develop audience in either the onboarder (LiveRamp) and/or the DMP. Ensure data has populated. Investigate any ingestion issues if they arise.
• Audience syndication - push these audiences from the DMP or onboarder (LiveRamp) to their respective destinations as directed by the audience request. This request will come in the form of a brief and will be standard across every request.
• 3P Audience billing - pull DCM usage reports on impressions by segment on a monthly basis, upload into the DMP, and keep a running tracker of these audiences throughout the year. Report to client, internal teams and communicate with any 3rd party data provider vendors on invoicing process.
• Audience reporting – 1P & 3P audience reporting on a monthly basis, broken out by partner, and also by technology stack. For example, 1st party audience performance reporting by DSP, and then by which audiences are running strictly through the DMP versus going direct from the onboarder.
• Pixels & Taxonomy - pixels are implemented correctly, pulling in the correct information to attribution and media technology tools, and investigate any possible issues with impression, click or engagement activity collected by pixels. Work with media, activation and strategy teams to ensure taxonomy correctly reflects Publicis taxonomy, in addition to the correct audience taxonomy needed for reporting in automated dashboard tools.
• Maintaining knowledge of current DMP/Programmatic media trends and provide training to employees when necessary.
• Provide thought leadership driving innovation to achieve client needs
• Staying apprised of new and emerging technology, creative and programming applications for potential use for clients.
• Accurate and timely reporting of billable and non-billable time
• Other responsibilities, as assigned

• B.S. preferably in Marketing, Communications, or Advertising
• 2 - 3+ years in digital media, ad technology, or account planning, with special emphasis on planning and creating insights related to consumer segments
• 3+ years with increasing responsibility within an agency or media company
• Data and Programmatic Marketing subject knowledge
• Understanding of campaign management/ad serving technology (i.e. DCM, Flashtalking, Adform)
• Working knowledge of DSPs (The Trade Desk, Oath/Verizon Media, Media Math), third party audience data (9th Decimal, PlaceIQ, Twine, Datalogix)
• Working knowledge of DMPs (Oracle, Adobe Audience Manager, Salesforce, Neustar)
• Understanding of digital advertising landscape from either media planning or sales planner perspective
• Experience with rich media and data driven creative
• Experience analyzing data and market research
• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
• Excellent interpersonal, verbal, written communication, and presentation skills
• Experience managing multiple competing priorities, duties and/or projects

All your information will be kept confidential according to EEO guidelines.