Analyst

  • Full-time

Company Description

Let’s be honest – in this industry, sometimes we complicate things that should be simple. Here is the bottom line: we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.

At Spark Foundry, we have a unique approach and provide the support to help you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.

Job Description

The role of the eCommerce Analyst is to be the day-to-day steward of commerce media for assigned brands, responsible for monitoring and maintaining campaign development, activation, and innovation. The eCommerce Analyst is required to develop and maintain a strong knowledge of their clients’ business and apply their commerce understanding accordingly to help deliver against the clients’ needs/objectives. The eCommerce Analyst will work closely with their Manager in the development and communication of all recommendations.  

RESPONSIBILITIES

•    Gather and analyze keyword, competitive, and sku level research necessary to build new campaigns
•    Responsible for gathering necessary data for plan development
•    Build keyword and product campaigns across retail programs 
•    Responsible for presenting recommendation, soliciting and applying client feedback to campaign proposal prior to client signoff
•    Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma
•    Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
•    Primary party responsible for trafficking approved plan for retail partners
•    Primary party responsible for QA of all campaign components prior to launch 
•    Monitor and maintain campaign budgets, pacing and bid adjustments to hit client KPIs
•    Proactively advocate for campaign adjustments based on performance trends
•    Active monitoring and management of performance and competitive landscape
•    Development and implementation of optimizations and/or testing plans 
•    Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
•    Build clear, concise and cohesive quantitative analyses inclusive of strong data visualization
•    Active participation in client status and reporting calls, including presentation of reporting
•    Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval
•    Responsible for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
•    Responsible for learning all relevant tools for reporting, analytics and competitive analysis 
•    Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process
•    Establish professional, productive rapport with sales representatives/media vendors
•    Demonstrate creativity and agility when problem solving 
•    Work closely with manager to establish priorities and manage workload
•    Timely delivery of all work
•    Successful completion of training programs and requisite certifications

Qualifications

•    Bachelor's Degree required
•    Some commerce/performance media experience
•    Expertise in Amazon and other commerce platforms
•    Demonstrated expertise in core MS Excel functions (vlookup, pivot tables)
•    AMS platform, AAP platform, Criteo, and/or Google Ads a plus
•    Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting, i.e. Clavis or EDGE a plus
•    ComScore, Hitwise a plus
•    Excellent written and verbal communication skills
•    Ability to prioritize and organize projects 
•    Ability to accurately apply principles of media math
•    Demonstrates initiative/”hunger”
•    Collaborative approach/attitude

Additional Information

All your information will be kept confidential according to EEO guidelines.

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