Manager, Content

  • Full-time

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

The Spark Content Group is a unique and specialized team inside the larger Spark media agency. We are powered by people–we have an unwavering passion and vision for combining all forms of content to develop and produce brand-inspired experiences that flow across touch points and screens. From television and movies, to social, mobile, gaming, and events, we weave storylines together to create fresh and modern content for consumers and brands.

Opportunity
Help lead a team responsible for the development and production of Branded Entertainment projects for multiple accounts and assist in changing the way brand messaging is delivered to consumers to help meet and exceed client business objectives.  The candidate will help drive content expertise and work closely within a team dedicated to specific product categories.  The role requires a person who is passionate about media, content, creative, production and the details that go into taking a program concept from ideation to implementation and finally to “broadcast” across all screens. 

Main Responsibilities
Plan Creation & Execution 

  • Oversee recommendation of site partners for direct contextually placed buys ensuring campaign objectives are met. 
  • Negotiate rates, value and terms with media partners that are in line with negotiation strategy. 
  • Approve RFP to partners prior to submission. 
  • Drive evaluation process of vendor proposals for both qualitative and quantitative components. 
  • Partner with specialty teams to ensure cohesive, integrated Digital campaign recommendation. 
  • Lead supporting content for recommended partners and programs to the Connection Planning team for plan recommendation to client, including all business affairs negotiations & pre-production planning.
  • Own client status report on behalf of Digital Investment team. 
  • Campaign Execution 
  • Oversee junior team in ensuring campaign readiness to launch. 
  • Ensure campaigns are executed with excellence. 
  • Ensures plan stays within approved budget. 
  • Lead team in providing Strategy/Planning with insights driven plan reporting and optimization recommendations as input into regular reporting documents. 
  • Assist in reconciliation of discrepant billing issues and raise to senior staff when necessary. 
  • Oversee content program execution, including all production and creative reviews/approvals.

Vendor Partnerships & Industry 

  • Oversee vendor connections including: sit-down meetings, phone calls, and webinars. 
  • Oversee creative kick off calls with any media partner if necessary for creative and/or brand teams. 
  • Keep abreast of industry trends and assist in knowledge sharing across the team and agency. 
  • Responsible for creation of POVs where necessary of new opportunities and/or vendor updates. 

Managerial 

  • Lead by example while developing, motivating and coaching the junior Content team.

Qualifications

  • Four-year bachelor’s degree
  • 4-6 years of Digital Planning and Buying experience. 
  • Exceptional interpersonal, organizational, communication and decision making skills.
  • Expert in Digital space inclusive of all site direct and all specialty fields. 
  • Great business sense and negotiating skills. 
  • Experience in leading and collaborating with others. 
  • Ability to multi-task and prioritize for self and others. 
  • Keen eye for detail and understanding of budget restraints. 
  • Self-Starter/demonstrates initiative. 
  • Strong problem solving skills.  
  • Proficient in Microsoft Office. 
  • Experience utilizing tools such as AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, other software as needed.


Ideal Candidate Should Demonstrate:

  • A desire to learn and jump in on new projects
  • Inherent passion for entertainment
  • Entrepreneurial approach to working
  • Natural leadership ability and skills
  • Desire to build and maintain strong client relationships
  • Sense of confidence and presence in their communication and presentation styles
  • Strong sense of urgency with sensitivity to time pressures and multiple deadlines
  • Direct, clear and effective communications style
  • Ability to manage multiple projects at one time
  • Creative disposition

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

[NA-19-2006]

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