At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. 

Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

Overview:

This position requires a highly motivated, entrepreneurial person to lead the day to day management of an account, overseeing digital plan development and all aspects of execution.  This individual will develop/ deliver/ inspire Zenith’s vision of Live ROI as a mantra and help champion that spirit to their team, while positioning Zenith Media as an Interactive strategy leader 

Responsibilities:

• Guide & drive media strategies for certain client account(s) and help to set overall objectives
• Build, maintain and grow client relationships and client business
• Responsible for the oversight, authorship and presentation of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
  • Supervise, direct and review the development and implementation of specified media plans by planners & assistants
• Perform in-depth target analysis activities including analyzing site information and demographics particular to client needs
• Perform scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance
• Lead client presentations and media meetings and providing timely insight into media performance
• Ensure key information is provided to team in a timely manner including any client issues, internal agency issues, vendor issues, etc
• Provide and/or guide strategic input for all plans internally and externally
• Help set negotiation strategies
• Build and maintain relationships with media publishers and internal agency counterparts
• Understand and adopt new media trends and/or processes for clients and for Zenith Media
• Maintain a knowledge of all ad serving platforms across account
• Assist in developing Zenith Media team members into highly respected and trusted team members by helping to grow their skill-sets and thought-processes
  • Motivate, develop, train and help to evaluate team members

Requirements:

• A minimum of 3-4 years of online media planning and negotiating experience in an interactive agency capability
• Bachelor’s Degree in advertising, marketing or related program a plus
• Excellent presentation, negotiation, and communication skills
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Understanding of the role of programmatic media, DMP and audience segmentation work within the digital media ecosystem
• Experience working with self-service programmatic activity a plus
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Experience with 3rd Party ad servers and campaign management tools (DCM, Innovid, Prisma, IAS, Double Verify)
• Working knowledge of online research tools
• Self-starter: The ability to multi-task on numerous accounts, often with minimal direction
• Experience analyzing complex data, market research, and formulating actionable plans
• Effective time management and organizational skills, as well as strong attention to detail

The ability to work well with a team; function as a leader, and also work independently

All your information will be kept confidential according to EEO guidelines.