As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company and the performance marketing engine of Publicis Groupe.  Demand Performance.  To learn more, visit https://www.performics.com.

Overview:

The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As an Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights. Specifically: 

• Deliver client and internal solutions through quantitative analysis in line with industry best practices 
• Execute analytics projects in coordination with the analytic team lead and partners across the agency 
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis 
• Contribute to innovation within digital marketing and analytics within the agency and industry

Role Objectives:

Client Responsibilities 

• Deliver various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production 
• Analyze online marketing data to provide insights into performance of client marketing campaigns and identify opportunities for improvement

Practice Development 

• Identify and evaluate new concepts and technologies; contribute in building business case and defining success metrics / milestones

• 1-2 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations 
• Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus 
• Solid understanding in multivariate testing and statistical analysis 
• Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content 
• Knowledge of R, Python (or other statistical analysis and data mining packages) 
• Knowledge of leading web analytics platforms such as Adobe Analytics and Google Analytics
• Experiences in SQL preferred
• Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus 
• Experience with business intelligence platforms such as Tableau a plus 
• Possession of excellent written, oral communication and presentation skills 
• Detail oriented, quick learner and able to balance multiple tasks 
• Partner with account teams on key accounts to develop key client and vertical specific insights using primary and secondary data 
• Maintain good relationships with clients and business partners to support best-in-class data driven marketing strategies 
• Participates in weekly / monthly client calls

All your information will be kept confidential according to EEO guidelines.