Manager, Analytics

  • Full-time

Company Description

At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors.  Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome.  We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations. 

 

Above all, we know that ideas and imaginative solutions are vital to make our clients' brands stand out from the crowd; connecting with consumers in a striking and persuasive manner.

Job Description

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

 

What does a successful Manager look like?

We’re don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

 

Among Manager candidates, we generally look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Managers are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least a year’s worth of experience managing junior-level staff members and have at least four years of prior professional experience.

 

What does an Analytics Manager do day-to-day?

Our Managers work very closely with the Analysts and Senior Analysts to help them stay on track with day-to-day deliverables, but also build great stories. Managers also work closely with their Associate Directors to formulate a vision for their accounts, and then execute on that vision with their Analysts and Senior Analysts. As such, Managers are mentors, managers, project managers, and thought leaders, all at the same time.

Qualifications

Requirements:

·       4+ years of work experience in media or related field

·       1+ years in a managerial or supervisory role.

·       Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, etc.).

·       Ability to communicate complex ideas to both external and internal clients.

·       Demonstrated strong project management skills

·       Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software, Relational Databases)

·       Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.

·       Ability to structure and manipulate large data sets and use to answer business questions.

·       Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.

·       World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.

 

Preferred Experience:

·       Experience with third party research partners such as GfK, Nielsen and comScore.

·       Experience with ad verification tools such as IAS, Moat, etc.

Experience with using or analyzing data form DMPs and DSPs.

Additional Information

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