Campaign Manager, Ad Operations

  • Full-time

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

 

Publicis Media Exchange (PMX) delivers sustainable, transparent, competitive advantage to Publicis Media clients and agencies.  This is done through the consolidated strength of our agencies, deep understanding of our client drivers, leveraging scaled investment, marketplace innovation, strength in partnerships and intelligence.  PM Precision is PMX’s data-informed, tech-enabled trading division that helps brands reach audiences on highly viewable, fraud free media. Precision spans product strategists, marketers, solutions consultants, activation specialists, ad-ops and data scientists.  Precision encompasses agency-embedded teams that provide greater strategic alignment with clients and buying teams.  Agency teams are supported by a centralized team for shared resources, best practices, tech audits and partnership management.

 

TRUST
Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave.
We treat our people and our clients with respect, transparency and honesty.

TALENT
This is first and foremost a people business. We are committed to ensuring Publicis Media a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION
True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

Job Description

Our PMX Precision team provides a valuable service to marketers, ad agencies, and sales organizations who want to tap into desktop and mobile ad exchange buying but do not have the time or resources to do it themselves. As we grow at a rapid pace in the ad exchange market, we are looking to add a talented and motivated Campaign Manager to our team in New York. This person should have the ability to work independently, but also realizes that he or she will be a key component of small and cohesive team. 

Responsibilities:

  • Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
  • Conduct full analysis of campaign performance, optimizations, issues, etc. 
  • Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
  • Traffic all creatives into PMX platform and set up campaigns prior to launch date
  • Speak to PMX’s differentiation in-market and highlight unique capabilities
  • Maintain knowledge of media technology buying platforms and analytic tools
  • Navigate through variety of third-party systems to complete monthly billing documentation
  • Analyze campaign performance and make strategic investment and tactical media optimizations
  • Provide clients with programmatic media recommendations and optimization strategies that align with objectives
  • Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
  • Work with Product Manager to define features and drive product enhancements

Qualifications

 

  • 2+ years of online advertising experience, with professional experience in the programmatic space
  • Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges
  • Experience working in DBM (Google), The Trade Desk, MediaMath, TURN, or AOL (One) highly preferred
  • Ideally possess industry knowledge of third party ad servers, as well as first and third party data targeting approaches
  • Have a core operational understanding of critical programmatic campaign components such as: brand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity
  • Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure
  • Have the ability to provide timely feedback to colleagues, superiors, and partners
  • Have the ability to act as a proactive part of the Publicis Media team, and to act as a self-starter in an environment that encourages creativity, enthusiasm, and organization
  • Proficiency with Microsoft Office tools, particularly Excel

 

Additional Information

All your information will be kept confidential according to EEO guidelines.

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