Sr. Associate, Ad Operations (Trafficking)

  • Full-time

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come. 

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

• Works with media teams and creative teams to implement digital media campaigns
• Manages campaign traffic sheets
• Responsible for connecting media placements to creative units within ad serving platforms and implementing appropriate additional pixels
• Responsible for setting up campaign configurations in ad server consistent with campaign strategy and objectives
• Primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation
• Ensures flawless execution of digital media campaigns
• Responsible for implementing effective organizational process around digital media campaign delivery
• Develops proficiency on overall processes, procedures and media systems relative to assigned clients and/or areas of expertise; seeks opportunities to improve continuously improve efficiency of processes.
• Manages all information issues and inquiries between and amongst key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors, publishers) with highest degree of professionalism, urgency and customer service orientation.
• Further seeks to understand digital marketing technology landscape and how all may play a role in client business objectives.
• Responsible for doing frequent audits to ensure correct execution
• Recommend site side tagging strategies for elevated campaign analytics
• Translates key finding to media team and client
• Aspires to learn more complex and advanced digital media technology topics such as databases, enterprise architecture, tagging and tag management, data management platforms etc.
• Manages all information issues and inquiries between and amongst key internal (functional and cross-functional contacts) and external clients (creative agencies, vendors) with highest degree of professionalism, urgency and customer service orientation.

Qualifications

• BA/BS preferred with concentration in IT, Business, Statistics or Mathematics

• High detail and coordination skills required; able to accurately exchange/ track with high volumes of data and manage timely status updates with multiple internal and external stakeholders.
• Strong customer service orientation and relationship building skills – builds credibility with all stakeholders as reliable, accurate, and resourceful conduit to ensure accurate and timely execution of information.
• Demonstrated ability to navigate technology platforms in digital media
• Demonstrated ability to navigate complex technical problems related to data and web technologies
• Experience executing digital media campaigns in display, video, social or mobile ad technology platforms
• Demonstrate understanding/experiencing organizational process related to digital media campaign execution
• Strong critical thinking and problem-solving skills involving technology
• Results oriented with strong independent and team project management and time management skills
• Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience 
• Detail oriented with strong independent project management and time management skills
• Experience in various marketing technology solutions, including ad servers, rich media providers, tag management solutions, data management platforms, ad verification, etc.
• Proficiency with Microsoft office suite; especially Excel: Filtering, VLookUps, Pivot Tables, etc.
• Basic knowledge of HTML, CSS, JavaScript, SQL/database design preferred 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Privacy Policy