Reporting Manager

  • Full-time

Company Description

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe and has offices within Publicis One.

Job Description

The Visa Data and Reporting Manager is an important role within the Visa European Client Service team, especially in the effort to deliver a Data-Driven Marketing agenda. Europe is the first region within Visa global network to implement a web-based data and reporting platform – Datorama. This platform is the single source of truth for all media performance data for Visa as well as Starcom teams, so it is critical that the data is accurate, consistent and complete. Building on the success of the reporting platform, we are working closely with Visa to create an always-on test and learn agenda.

The Data and Reporting Manager will be the day-to-day owner of the platform and will support the test and learn effort. The key responsibilities include manage a data analyst to maintain and update the platform; create development roadmap to satisfy evolving business needs; conduct analysis to develop actionable insights; support measurement lead on test and learn initiatives.

This role will work closely with communications and campaign planning, TAAG (digital tag management team), activation (social, search and programmatic) and client teams and directly report to the Visa Europe Measurement and Analytics Lead.

KEY RESPONSIBILITIES

The successful candidate will have strong interests in using data and analytics to drive and improve clients’ business results

  • Own the Datorama workstream under the guidance of measurement lead, gathering requirements from Visa as well as internal teams, developing work plans to evolve the platform to satisfy stakeholder needs
  • Manage the data analyst to maintain and update the platform, defining deliverables, solving problems and ensuring quality of the work delivered
  • Ensure data accuracy including but not limited to working with TAAG, activation and communications and campaign planning teams to ensure global taxonomy is adhered to, match data in platform with original data sources, trouble shoot any data inaccuracy issues.
  • Cross verify data across performance and media plan to ensure accuracy and completeness.
  • Work directly with clients (central and local teams) to answer their questions regarding the data or dashboards
  • Conduct European level key campaign analysis to deliver pan-European insights.
  • Support the measurement lead on test and learn initiatives, managing tests, providing test summary, analyzing results and maintaining database of all tests
  • Drive a culture of ‘always on’ data-driven decisions within the agency team that will institutionalize the use of consumer-driven analytics in media planning

Qualifications

  • The ideal candidate should have at least 1-2 years of related work experience, can independently manage his/her own work stream with the guidance of the measurement and analytics lead
  • Have a strong attention to detail, and be able to quality check their own work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
  • Strong excel skill and basic understanding of relational database
  • Previous experience in application management, data management and data visualization solution preferred but not necessary

Additional Information

What you’ll get in return:

  • Comprehensive benefits package and competitive salary
  • We offer competitive pension plans, income protection, life assurance, Childcare vouchers and season ticket loan (after probation)
  • We strongly support a work-life balance and encourage agile and flexible working across the business.
  • Subsidised massages, acupuncture and wellbeing treatments
  • The opportunity to learn from some of the most talented and knowledgeable digital marketers in the country.

Inclusion & Diversity

Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups.  We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

 

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