Manager, Data & Analysis

  • Full-time

Company Description

Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. 

Job Description

Manager – Data & Analysis

 

Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.

 

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

 

To help with this, we’re looking for an outstanding Manager – someone who can lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. Sound like you? Read on.

 

What you’ll do:  

 

As Manager, you’ll drive strategic marketing growth for clients and inspire a team of analysts and senior analysts.  You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

 

Day-to-day, your role includes:

 

·        Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI

·        Building effective marketing strategies with other internal partners to optimize client budgets and programs

·        Leading a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth as they progress through their career

·        Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement

·        Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.

·        Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Qualifications

·        5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company

·        Experience managing a team

·        Strong analytical, critical thinking, and problem solving skills

·        Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)

·        Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)

·        A four-year college degree; advanced degree is a plus

·        Passion for online advertising and emerging trends in the digital landscape

·        The ability to thrive in a fast-paced and deadline-driven environment

Additional Information

All your information will be kept confidential according to EEO guidelines.

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